Tag: "Mapping"

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Research papers

Fragrance choice and perceptual mapping

Catalogue: Seminar 1989: Research For Flavours And Fragrances
Date: June 15, 1989
Author: Ivor Shalofsky

Research papers

Brand mapping

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research
Date: June 15, 1988
Authors: Juanita M. Byrne-Quinn, Michael M. Roe

Research papers

Some practical guidelines for selecting an appropriate perceptual mapping technique

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Date: June 15, 1984
Author: Dhruba Gupta

Research papers

The changing information needs of the business community

Catalogue: Seminar 1984: Market Research And M.M.I.S.
Date: January 25, 1984
Authors: Emil Baschnonga, Georgette Lubbock

Research papers

Strategic marketing needs strategic research

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Date: June 15, 1983
Author: John Rice

Research papers

How to overcome the recession?

Catalogue: ESOMAR Congress 1982: Fitting Research To Turbulent Times
Company: SKIM
Date: June 15, 1982
Author: Dirk Huisman

Research papers

The use of brand mapping studies

Catalogue: Seminar 1981: International Pharmaceutical Marketing Research
Date: September 1, 1981
Author: Alan J. Bowditch

Research papers

Media mappings as instruments in media-planning

Catalogue: Seminar 1980: Media Measurement And Media Choice
Date: June 15, 1980
Author: Gerhard Zacharias

Research papers

The market map

Catalogue: Seminar 1978: The Business Of Advertising
Date: June 1, 1978
Author: Are Kvaerk

Research papers

Marketing education for small business

Catalogue: Workshop 1976: Educating The Effective Marketing Decision Makers
Date: June 1, 1976
Author: A. H. Davies

Research papers

Concept testing in the post-launch phase

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development
Date: March 1, 1975
Author: P. C.M. Hamblin

Research papers

Cost-effective market mapping using the "Item X Use" concept

Catalogue: Seminar 1973: Communication And Diversification In Pharmaceuticals, Hospital Supplies And Allied Fields
Date: June 1, 1973
Author: W. A. K. Frost