Tag: "Market Performance"

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Magazines

Revue Française du Marketing (Novembre 2003)

Catalogue: ADETEM: Revue Française du Marketing
Company: ADETEM
Date: November 1, 2003
Author: ADETEM

Research papers

Comparing brand equity valuation with in-market performance

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research
Company: Nielsen
Date: September 14, 2003
Authors: Manjima Khandelwal, Christopher McKinney

Magazines

Revue Française du Marketing 2003 (N.191)

Catalogue: ADETEM: Revue Française du Marketing
Company: ADETEM
Date: January 1, 2003
Author: ADETEM

Magazines

Revue Française du Marketing 2002 (N. 187)

Catalogue: ADETEM: Revue Française du Marketing
Company: ADETEM
Date: February 1, 2002
Author: ADETEM

Magazines

Revue Française du Marketing 2000 (N. 179/180)

Catalogue: ADETEM: Revue Française du Marketing
Company: ADETEM
Date: April 1, 2000
Author: ADETEM

Research papers

Sharing knowledge

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Date: September 1, 1998
Authors: Tim S. Bowles, James Brooks, Jean Pierre Gaucher

Research papers

Optimising performance and profitability of retail stores

Catalogue: Seminar 1997: The Changing Retail Scene
Company: Douglas Parker Associates (Pty) Ltd.
Date: June 15, 1997
Author: Douglas Parker

Research papers

The shift to the era of the wired consumer

Catalogue: Seminar 1997: Do we control IT or are we IT's slave?
Date: January 1, 1997
Author: Edward O'Hara

Research papers

Linking customer satisfaction to loyalty and performance

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Date: November 1, 1996
Authors: Kai Kristensen, Anne Martensen

Research papers

Customer focus in a service context

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Date: November 1, 1996
Authors: Ingrid Van Rijn, Yvonne Van Everdingen, Peter Risseeuw, Enno Masurel

Research papers

Attribute importance

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Date: November 1, 1996
Authors: Gilbert Swinnen, Koen Vanhoof

Research papers

Marketing in today's Ukraine

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Date: September 1, 1996
Author: Irina Akimova