Tag: "Market Performance"

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Videos

Coca-Cola culture club (Spanish)

Catalogue: Latin America 2016: Research Renovation
Companies: Dichter & Neira , The Coca-Cola Company
Date: June 15, 2016
Authors: Gabriel Neira, Jorge Fonseca

Research papers

Staying on top, leveraging business analytics

Catalogue: Asia Pacific 2012: Asia Kaleidoscope
Company: Kraft Heinz Company
Date: April 17, 2012
Authors: Holly Hong, Imran Saeed

Research papers

From a snapshot to a movie

Catalogue: Congress 2011: Impact
Companies: The Coca-Cola Company , Infotools
Date: September 18, 2011
Authors: Vittorio Raimondi, Patricio Pagani, Ram Krishnamurthy

Research papers

Using web research technology to accelerate innovation

Catalogue: ESOMAR Net Effects 2001
Company: QRi Consulting Ltd.
Date: February 11, 2011
Author: John S. Pawle

Research papers

The fragrance industry

Catalogue: Fragrance 2007
Company: Euromonitor International
Date: November 14, 2007
Authors: Clare Lees, Diana Dodson

Research papers

Do we perform well?

Catalogue: ESOMAR Retailing Industry Conference 2005
Date: April 19, 2005
Author: Vojtech Spacil

Magazines

Revue Française du Marketing (Novembre 2003)

Catalogue: ADETEM: Revue Française du Marketing
Company: ADETEM
Date: November 1, 2003
Author: ADETEM

Research papers

Comparing brand equity valuation with in-market performance

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research
Company: Nielsen
Date: September 14, 2003
Authors: Manjima Khandelwal, Christopher McKinney

Magazines

Revue Française du Marketing 2003 (N.191)

Catalogue: ADETEM: Revue Française du Marketing
Company: ADETEM
Date: January 1, 2003
Author: ADETEM

Magazines

Revue Française du Marketing 2002 (N. 187)

Catalogue: ADETEM: Revue Française du Marketing
Company: ADETEM
Date: February 1, 2002
Author: ADETEM

Magazines

Revue Française du Marketing 2000 (N. 179/180)

Catalogue: ADETEM: Revue Française du Marketing
Company: ADETEM
Date: April 1, 2000
Author: ADETEM

Research papers

Sharing knowledge

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Date: September 1, 1998
Authors: Tim S. Bowles, James Brooks, Jean Pierre Gaucher