Interest in User Experience (UX) is growing but the research needed to support good user experiences is often conducted by designers, developers, and product managers with little or no knowledge of research fundamentals.Even for market researchers, the new term sounds somewhat disconnected from traditional research and many wonder what it entails.Join Michaela Mora of Relevant Insights in this session to discuss:- What is and what is not UX;- How research can support UX;- Additional areas of expertise needed to conduct UX research.
Agile Research is a term that seems to be back in the spotlight this year-and it's no surprise! That's right: Agile Research was a much talked about the approach that began picking up steam nearly a decade ago, and faded back out before the world was turned on its head in 2020. Now, with budgets getting smaller and timelines getting tighter, Agile Research is once again front-and-center in buzzword bingo. Join Nikki Lavoie, Founder of MindSpark Research International, for a fun and interactive session on understanding Agile Research, and how to learn it, execute it, and offer it to your clients or stakeholders. Topics covered will include:-Defining Agile;-Understanding the cycle;-A look at the Agile tools on the market.
Join us for an interactive quiz session where attendees can get together, have fun, and network!
Naming is taming, this is a story of how effective market research contributed to making a groundbreaking difference, changing laws, and altering perceptions. A diligent mission that would have never been possible without UNICEF as well as national and creative partners.Join us to know more about how progressive qualitative market research can influence human lives, and maybe inspire you too!
Join us for an interactive quiz session where attendees can get together, have fun, and network!
Why we have entered a New Strange and not New Normal and how to thrive in this New World.
Join us for an interactive quiz session where attendees can get together, have fun, and network!
Today, consumers are bombarded with marketing communication, making it very difficult for brands to differentiate themselves. Digital-first companies can rely on a variety and richness of datasets which is not always matched by more traditional companies. While market research has traditionally helped brands tease out sharp consumer segments, the same segments cannot always be deployed successfully in media executions. This is a story of how research, data science and media came together to maximise the return on precision marketing investment.
Today, consumers are bombarded with marketing communication, making it very difficult for brands to differentiate themselves. Digital-first companies can rely on a variety and richness of datasets which is not always matched by more traditional companies. While market research has traditionally helped brands tease out sharp consumer segments, the same segments cannot always be deployed successfully in media executions. This is a story of how research, data science and media came together to maximise the return on precision marketing investment.
Brands Connect launched at the Insights Festival 2020 is series of client-side conversations where Begonia Fafian, Western Europe Knowledge & Insights Director at The Coca-Cola Company, interviews her industry friends, giving insight into what the community is thinking, where it is innovating and where it is failing and pushing forward. The pilot hosts Joaquim Bretcha Boix, ESOMAR President, and International Director at Netquest.
For some time now, market researchers have realized that the volume of behavioral and attitudinal data now being generated, literally on an hourly basis, has the potential to fundamentally change how we help our clients better understand their customers and the markets in which they compete. The technologies and tools required to access, combine, and analyze these data already exist, and marketers and advertisers are using them on a broad scale. But within the market research sector, the promise of so-called 'big data' remains unfulfilled.This webinar will explore these and related issues. We will look at some of the ways in which marketers are taking advantage of the data tsunami to create powerful new insights about consumers. We also will consider the ways in which two values that comprise the foundation of market research -validity and respect for the privacy of those whose data we process- need to be rethought in this new context. Attendees will come away with a renewed sense of what is possible when working with these data, and a clearer perspective on the challenges market researchers face as they transition their work to these new ways of developing insights.
The overriding objective of ISO/TC 225 is to maintain, and keep up to date, a single, comprehensive quality standard that sets out guidance and requirements directly relating to the way in which market, opinion and social research (MOSR) projects are planned, carried out, supervised and reported to the clients commissioning such projects. These standards cover all stages of a research project from initial contact between client and service provider, to the presentation of results to the client.This is a preview, for the full text please check it out the ESOMAR's Publication Store.