Resources Library by ANA

Integrated marketing communications

Catalogue: ESOMAR Worldwide Advertising Conference 2000

Date: November 1, 2000

Authors: Susan Baker, Helen Mitchell

Revue Française du Marketing 1999 (N. 173/174)

Catalogue: ADETEM: Revue Française du Marketing

Company: ADETEM

Date: March 1, 1999

Author: ADETEM

Resourcing the marketing research capability

Catalogue: ESOMAR Congress 1989

Date: September 1, 1989

Author: John D. F. Martyn

A well designed decision support system proves to be essential for an effective marketing information system

Catalogue: ESOMAR Congress 1989

Date: September 1, 1989

Authors: Olivier De Schrevel, Philippe Claeys

Scanning scanning opportunities

Catalogue: ESOMAR Congress 1988

Date: September 1, 1988

Authors: Frans W. Plat, Peter S.H. Leeflang

Organisational culture and marketing efficiency

Catalogue: ESOMAR Congress 1988

Date: September 1, 1988

Authors: Ulli Arnold, Andras Bauer

The contribution of M.M.I.S. to effective industrial marketing management

Catalogue: Seminar 1987: M.M.I.S- Useful For The User

Date: June 15, 1987

Author: Milan Jurse

The new qualitative technology

Catalogue: ESOMAR Monograph Series Vol.2: Qualitative Research- The 'New', The 'Old' And A Question Mark

Date: January 1, 1987

Author: Peter Cooper

New information technology and information handling

Catalogue: Seminar 1984: Market Research And M.M.I.S.

Date: January 25, 1984

Author: Barry Mahon

TV advertising pre-testing

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979

Date: June 15, 1980

Author: Roger S. Parkyn

Developing user information requirements

Catalogue: Seminar 1980: Information Systems In Action

Date: June 15, 1980

Author: Ritva Rautkylä

An integrated marketing planning system

Catalogue: Seminar 1977: Marketing Management Information Systems

Date: June 15, 1977

Authors: Derek Bloom, Michael Stewart