Tag: "Marketing Management"

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Videos

When you're drowning in data, only an insight can save you

Catalogue: Insights Festival 2020
Company: Insurance Australia Group (IAG)
Date: September 17, 2020
Author: Brent Smart

Videos

New approaches to the future of marketing and data post COVID-19

Catalogue: Insights Festival 2020
Date: September 16, 2020
Author: Rishad Tobaccowala

Research papers

Integrated marketing communications

Catalogue: ESOMAR Worldwide Advertising Conference 2000
Date: November 1, 2000
Authors: Susan Baker, Helen Mitchell

Magazines

Revue Française du Marketing 1999 (N. 173/174)

Catalogue: ADETEM: Revue Française du Marketing
Company: ADETEM
Date: March 1, 1999
Author: ADETEM

Research papers

Resourcing the marketing research capability

Catalogue: ESOMAR Congress 1989
Date: September 1, 1989
Author: John D. F. Martyn

Research papers

A well designed decision support system proves to be essential for an effective marketing information system

Catalogue: ESOMAR Congress 1989
Date: September 1, 1989
Authors: Olivier De Schrevel, Philippe Claeys

Research papers

Scanning scanning opportunities

Catalogue: ESOMAR Congress 1988
Date: September 1, 1988
Authors: Frans W. Plat, Peter S.H. Leeflang

Research papers

Organisational culture and marketing efficiency

Catalogue: ESOMAR Congress 1988
Date: September 1, 1988
Authors: Ulli Arnold, Andras Bauer

Research papers

The contribution of M.M.I.S. to effective industrial marketing management

Catalogue: Seminar 1987: M.M.I.S- Useful For The User
Date: June 15, 1987
Author: Milan Jurse

Research papers

The new qualitative technology

Catalogue: ESOMAR Monograph Series Vol.2: Qualitative Research- The 'New', The 'Old' And A Question Mark
Date: January 1, 1987
Author: Peter Cooper

Research papers

New information technology and information handling

Catalogue: Seminar 1984: Market Research And M.M.I.S.
Date: January 25, 1984
Author: Barry Mahon

Research papers

TV advertising pre-testing

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Date: June 15, 1980
Author: Roger S. Parkyn