Tag: "Marketing Management"

ANA has found 25 results for you, in 109 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Videos

When you're drowning in data, only an insight can save you

Catalogue: Insight Festival 2020
Company: Insurance Australia Group (IAG)
Date: September 17, 2020
Author: Brent Smart

Videos

New approaches to the future of marketing and data post COVID-19

Catalogue: Insight Festival 2020
Date: September 16, 2020
Author: Rishad Tobaccowala

Research papers

Integrated marketing communications

Catalogue: ESOMAR Worldwide Advertising Conference 2000
Date: November 1, 2000
Authors: Susan Baker, Helen Mitchell

Magazines

Revue Française du Marketing 1999 (N. 173/174)

Catalogue: ADETEM: Revue Française du Marketing
Company: ADETEM
Date: March 1, 1999
Author: ADETEM

Research papers

Resourcing the marketing research capability

Catalogue: ESOMAR Congress 1989
Date: September 1, 1989
Author: John D. F. Martyn

Research papers

A well designed decision support system proves to be essential for an effective marketing information system

Catalogue: ESOMAR Congress 1989
Date: September 1, 1989
Authors: Olivier De Schrevel, Philippe Claeys

Research papers

Scanning scanning opportunities

Catalogue: ESOMAR Congress 1988
Date: September 1, 1988
Authors: Frans W. Plat, Peter S.H. Leeflang

Research papers

Organisational culture and marketing efficiency

Catalogue: ESOMAR Congress 1988
Date: September 1, 1988
Authors: Ulli Arnold, Andras Bauer

Research papers

The contribution of M.M.I.S. to effective industrial marketing management

Catalogue: Seminar 1987: M.M.I.S- Useful For The User
Date: June 15, 1987
Author: Milan Jurse

Research papers

The new qualitative technology

Catalogue: ESOMAR Monograph Series Vol.2: Qualitative Research- The 'New', The 'Old' And A Question Mark
Date: January 1, 1987
Author: Peter Cooper

Research papers

New information technology and information handling

Catalogue: Seminar 1984: Market Research And M.M.I.S.
Date: January 25, 1984
Author: Barry Mahon

Research papers

TV advertising pre-testing

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Date: June 15, 1980
Author: Roger S. Parkyn