Tag: "Marketing"

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Research papers

Cross media optimization

Catalogue: ESOMAR/ARF WAM Conference 2004: Cross Media
Date: June 16, 2004
Author: Rex Briggs

Research papers

Low response and purchase rates in the automotive industry

Catalogue: ESOMAR Conference on Automotive Marketing 2004
Date: March 1, 2004
Authors: Johannes Ruhland, Wendy Gersten

Research papers

Don't cut off the hand that feeds you

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research
Company: Kantar
Date: September 14, 2003
Author: Andy Farr

Research papers

Do you know what's driving your brand?

Catalogue: ESOMAR/ARF WAM Conference 2003: Media Mix
Company: Microsoft
Date: June 18, 2003
Authors: Joseph Plummer, J. David Phillips

Research papers

New consumer marketing

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?
Date: September 22, 2002
Authors: Susan Baker, Peter Mouncey

Research papers

Editorial

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment
Date: June 15, 2000
Author: Richard Brookes

Research papers

The evolution of marketing

Catalogue: ESOMAR Congress 1999: The Race For Innovation
Date: September 1, 1999
Author: Mary Goodyear

Research papers

From Rugrats to Spice Girls

Catalogue: Seminar 1997: How To Be Number One In The Youth Market
Date: October 22, 1997
Author: Carrick James

Research papers

For now we see through a glass darkly

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?
Date: June 15, 1997
Author: Philip Kitchen

Research papers

Changing 'deliveryscapes' in marketing

Catalogue: ESOMAR/ARF/JMA Conference 1997: Fit for the global future?
Date: June 15, 1997
Author: Aidan O'Driscoll

Research papers

Marketing in Asia

Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Date: November 1, 1996
Author: Geoff Alford

Research papers

Market intelligence in the vehicle supply chain

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Date: November 1, 1996
Author: Philip Wade