Tag: "Measures Of Effectiveness"

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Research papers

Harnessing powerful storytelling

Catalogue: Insights Festival 2020
Companies: ESPN, LRWGreenberg
Date: September 15, 2020
Authors: Renata Policicio, Collin Leirvik

Videos

Harnessing powerful storytelling

Catalogue: Insights Festival 2020
Companies: ESPN, LRWGreenberg
Date: September 15, 2020
Authors: Renata Policicio, Collin Leirvik

Videos

Pushing research to a new frontier

Catalogue: ESOMAR Client Summit 2018- Autumn Edition
Date: December 12, 2018
Authors: Amanda Fraga, Anubhav Mehrotra

Research papers

Moving power, not stopping power

Catalogue: Congress 2017: Visionary
Company: System1 Research Limited
Date: September 4, 2017
Authors: Orlando Wood, Alex Hunt, Tom Ewing

Research papers

Build, measure, learn

Catalogue: Congress 2017: Visionary
Date: September 4, 2017
Authors: Patrick Fagan, Sally Wu

Research papers

Using global research to permanently improve the lives of the poor

Catalogue: Congress 2017: Visionary
Company: GfK
Date: September 2, 2017
Authors: Karl G. Feld, Uri Farkas, Hilary Leav

Research papers

The science of engagement

Catalogue: Asia Pacific 2016: Get Connected!
Date: May 19, 2016
Authors: Sally Wu, Patrick Fagan, Andrew Tenzer

Research papers

The data party has just begun

Catalogue: Latin America 2015: Carnival of Insights
Companies: DatosClaros - Octubre Research SA, Netquest
Date: June 15, 2015
Authors: Cecilia Mastrini, Natalia Gitelman, Enric Cid

Research papers

Could I just ask you a few questions as you have sex on this park bench?

Catalogue: Congress 2009: Leading The Way
Date: September 22, 2009
Authors: Anna Thomas, Rupal Mathur

Magazines

Research World (June 2009)

Catalogue: Research World 2009
Date: June 1, 2009
Author: ESOMAR B.V.

Magazines

Revue Française du Marketing (Mars 2005)

Catalogue: ADETEM: Revue Française du Marketing
Company: ADETEM
Date: March 1, 2005
Author: ADETEM

Research papers

Measuring the brand effects of banner advertising campaigns

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Date: June 1, 2001
Authors: Lars Bergkvist, Marcus Friström, Jonas Melander