Tag: "Media Effectiveness"

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Research papers

Advertising in magazines is different

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry
Date: June 15, 1997
Author: Barbara Cooke

Research papers

Advertising in magazines

Catalogue: Seminar 1997: New Challenges And Opportunities For The Publishing Industry
Date: June 15, 1997
Authors: Marc Vincent, Annick Vincent

Research papers

Product/media and the quest for the Holy Grail

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Date: June 15, 1996
Authors: Ken Purdye, Rob Dick

Research papers

Measuring advertising effectiveness

Catalogue: MENAP Forum 1996: Pressure On Profit
Company: PepsiCo
Date: March 1, 1996
Authors: Yasser Omar, Shashikala Halve

Research papers

Accountability

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability
Date: November 1, 1995
Authors: Marianne Wessel, Sikke Bakker

Research papers

Effectiveness of newspaper advertising

Catalogue: Seminar 1994: From Door-To-Door To Satellite
Date: June 15, 1994
Authors: Wim van der Noort, Irena Petric

Research papers

Selling beyond belief

Catalogue: ESOMAR/MERF/IAA Conference 1994: Challenges And Opportunities For Research In The Middle East
Date: January 1, 1994
Authors: Mohamed Wafai, Jehan El-Tigi

Research papers

Global growth of US values among youth

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?
Date: June 15, 1992
Author: Jeanne Binstock van Rij

Research papers

Research for broadcasting decisions

Catalogue: Seminar 1991: The Expansion of Broadcast Media
Date: June 15, 1991
Authors: Michael M. Brown, Philip Mercieca, John Parrish

Research papers

An evaluation study of joint EC/ETC advertising to American prospects for pleasure travel to Europe

Catalogue: Seminar 1991: Travel And Tourism Transition
Company: Ogilvy
Date: June 15, 1991
Author: Edward Berrol

Research papers

Multi media effects: Synergy between television, tv magazine and newspaper ads?

Catalogue: Seminar 1990: The Quality Of Media Information
Date: June 15, 1990
Author: Leendert van Meerem

Research papers

Poster research: From cover and frequency to effectiveness

Catalogue: Seminar 1988: Media And Media Research
Company: DOXA
Date: June 15, 1988
Author: Maria Teresa Crisci