Consumer trust is important for all kinds of brands, but we see lower trust for many media channels and media brands. Trust levels for advertising formats and environments also differ dramatically between marketers and consumers. This article explores trust gaps and provides guidance for both advertisers and publishers.
An average customer is exposed to more than 4000 ads a day and has 12 choices for the same product. Moreover, 95% of their purchase decisions is made by the subconscious mind. So, the modern-day customer is not only distracted and overwhelmed with choices, but also makes most purchase decisions subconsciously. IDIs, FGDs and CLTs might not be the best ways to understand the complex mind of this modern-day consumer. Because they are not accurate, bias-free or actionable enough.Emotion AI is solving these long-standing problems by augmenting the traditional ways of consumer research. With more than 90% accuracy and computer-vision based methods, Emotion Insights are making it easy for brands to humanize their media, digital and shopper experiences. Thus, building a positive emotional connect with their customers and increase conversions.Join Lava Kumar, CPO and Founder of Entropik Tech as he talks about:Introducing Emotion AI to Consumer ResearchAugmenting Traditional Methods with Emotion AIEmotion AI driven Consumer Insights for ScalabilityFacial Coding, Eye Tracking and Brainwave MappingSeeing Emotion AI in Action: A Live Demo
In this presentation, the speaker will talk about how digital consumption is forcing the media researchers to think differently about how the research methods and will present some examples and case studies in how NBCUniversal did that.
Measuring the media effectiveness, by ESPN, for luxury brands in Latin America.
The future of the television begins and ends with measurement. This paper will go through the challenges and opportunities with programmatic TV and the new data sources that fuel the programmatic opportunity. Beatgrid's has a single-source approach to measure Tv & video advertising exposure across screen and platform, at the respondent level. It is now a long-awaited reality to better understand incremental Reach & Frequency across platform and to understand creative effectiveness, campaign efficiency and effectiveness, by platform.
The future of the television begins and ends with measurement. This session will go through the challenges and opportunities with programmatic TV and the new data sources that fuel the programmatic opportunity.
The digital revolution has transformed the way that media is provided and people are now viewing content on their TVs, tablets and mobiles. These shifts have huge implications for advertisers, media planners and research companies who all need to understand what this means for media measurement. How is this being managed, what are the implications and who are the new players?
Social media are hot - Facebook, Twitter or YouTube- everyone can share viewer experiences. Rather than focus on the influence that 'new' social media have on television viewers, this paper stresses the importance of 'old' social viewing: watching television together within a household as well as outside the home (work place, pub, school). Although television is often experienced in the physical company of others, surprisingly little attention has been paid to the social impact by researchers. The 2010 FIFA World Cup illustrates the importance of television as a social medium.
The mobile phone has become an indispensable tool during the course of our daily activities. Development of 3G networks combined with that of smartphones has accelerated the use of the mobile internet. This media's success in meeting the need for instantaneous searches for information, recreational activities and communications has been an incentive for developing new content offers especially suited for the mobile screen. The Telephony and Mobile Services Survey conducted by telephone with 11,500 individuals representative of a population aged 11 years and over, permits measurement of the rapid expansion of mobinautes in France.