Tag: "Media Measurement"

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Videos

Catalyst for change

Catalogue: Client Summit 2019- Spring Edition
Date: June 27, 2019
Author: Jonathan Bohm

Videos

Modeling insights with ESPN

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Date: May 14, 2018
Authors: Cynthia Rivera, Jelle Lock

Research papers

Programmatic TV meets new technology-driven TV behaviour data

Catalogue: Big Data World 2017: Smart Data Integration
Date: November 10, 2017
Author: Daniel Tjondronegoro

Videos

Programmatic TV meets new technology-driven TV behaviour data

Catalogue: Big Data World 2017: Smart Data Integration
Date: January 15, 2017
Author: Daniel Tjondronegoro

Magazines

Research World (May-June 2016)

Catalogue: Research World 2016
Date: June 15, 2016
Author: ESOMAR B.V.

Videos

Measurement and definitions are inseparable

Catalogue: Seminar 2016: Media Return on Investment
Date: June 15, 2016
Author: Leendert van Meerem

Research papers

Social TV and the clockwork orange

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator
Companies: Stichting Kijkonderzoek (SKO), GfK
Date: October 21, 2010
Authors: Bas de Vos, Liesbeth Nekkers, Jeroen Verspeek, Mariana Irazoqui

Research papers

Measurement of the mobile internet audience

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator
Company: Mediametrie
Date: October 21, 2010
Author: Laurent Battais

Research papers

Catching up with WEB-TV

Catalogue: WM3 2010: Your Audience = Media Consumer + Generator
Companies: GfK, Stichting Kijkonderzoek (SKO)
Date: October 21, 2010
Authors: Bas de Vos, Frans Kok, Liesbeth Nekkers, Janet Slabbekoorn, Mariana Irazoqui

Research papers

3 screen measurement: Soccer World Cup 2010

Catalogue: Congress 2010: The Changing Face Of Market Research
Companies: Nielsen, Confirmit Ltd
Date: September 15, 2010
Authors: Sean Conry, Karen Benezra, Samantha Singh

Research papers

Relevant pieces to the Chinese media puzzle

Catalogue: Asia Pacific 2010: Eyes on Asia
Date: April 20, 2010
Authors: Don E. Schultz, Martin P. Block

Research papers

Using multi media measurement

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Company: The Coca-Cola Company
Date: June 15, 2008
Author: Shubu Mitra