Tag: "Media Mix"

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Research papers

The radio-tv media mix

Catalogue: ARF/ESOMAR Worldwide Radio 2001
Date: April 1, 2001
Authors: Craig T. Gugel, Roberta M. McConochie

Research papers

Internet advertising effectiveness

Catalogue: ESOMAR Worldwide Advertising Conference 2000
Company: IPSOS
Date: November 1, 2000
Author: Laurent Florès

Magazines

Research World (April 2000)

Catalogue: Research World 2000
Date: April 1, 2000
Author: ESOMAR B.V.

Research papers

Media consumption: Product consumption nexus

Catalogue: Seminar 1994: From Door-To-Door To Satellite
Date: June 15, 1994
Authors: Praveen Tripathi, Duraiswami Sriram

Research papers

Dissecting the media multiplier

Catalogue: Seminar 1994: From Door-To-Door To Satellite
Date: June 15, 1994
Author: Alan Smith

Research papers

Media mix

Catalogue: Seminar 1992: Media Research Meets The Future
Date: June 15, 1992
Author: Rolf Speetzen

Research papers

Fusion and the media/marketing database mix

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Date: June 15, 1992
Author: Richard Silman

Research papers

The multiplier effect

Catalogue: Seminar 1991: Publishing For An Optimal Product
Date: June 15, 1991
Authors: Arnaldo Aisa, Luisa Pogliana

Research papers

The influence of commercial TV on the volume of ads in magazines in Germany from introduction to maturity

Catalogue: Seminar 1991: Publishing For An Optimal Product
Date: June 15, 1991
Author: Rolf Speetzen

Research papers

SESAME

Catalogue: Seminar 1991: How Advertising Works And How Promotions Work
Date: June 15, 1991
Author: Alain Parodi

Research papers

Multi media effects: Synergy between television, tv magazine and newspaper ads?

Catalogue: Seminar 1990: The Quality Of Media Information
Date: June 15, 1990
Author: Leendert van Meerem

Research papers

Media mix and advertising effectiveness

Catalogue: Seminar 1990: The Quality Of Media Information
Date: June 15, 1990
Author: Rolf Speetzen