Dogwoof has released 26 Oscar®-nominated documentaries, with four wins and an additional three BAFTA winners. With notable titles including Free Solo, The Act of Killing, Blackfish, Honeyland, The Cave, Apollo 11. This year Dogwoof premiered Hillary a four-part TV series and in Autumn, I Am Greta is set for release.But how did Anna, a Catalan woman take centre stage in an industry dominated traditionally by men? Join the conversation to hear her journey and unique perspective on the importance of communications and the power of storytelling.
Tas will deliver a paean to serendipity, obliquity and incongruity in a world obsessed with prediction, control, KPIs, metrics and 'tick-boxing'.He will cover 3 broad areas:Why so serious? The arithmocracy, the obsessive workshop of data and facts and the industry's destructive and demoralizing tendency to want to message people into submissionFrom haha to Aha: what can humour teach us about the identification and generation of insight?What do M Night Shyamalan's films and Penn and Teller tell us about insight? Not just what insight is but how it feels.There may be incidental outbreaks of wit and what might pass for humour if you don't look too closely, including his favourite joke about homeopathy.
The 3 takeaways of the presentation are:- Hear why insights-driven experimentation is a powerful way to demonstrate the potential business impact of the insights organisation, beyond simply influencing decision making via desktop research, surveys, or qualitative research.- Experiments often fail. If that isn't true at your organisation, you are doing something wrong.- Know that there is value to be learned from failure, in both expected and unexpected ways.
Q&A Session, Insights integration.
Hear from Greg Ambrose and Tara Murphy from Cineplex, Canada.
Learn, share and try out techniques which position Insight teams as the catalyst for change within organisations based on Sky's Customer Closeness strategies.
MindProber and Eleven Sports use the first automated biometric media testing platform to offer a new currency of fan engagement to sports, directly measured from fans hearts.
In this presentation, the speaker will talk about how digital consumption is forcing the media researchers to think differently about how the research methods and will present some examples and case studies in how NBCUniversal did that.