We'll demonstrate how we conducted a mobile qualitative study across 10 Asian countries that allowed us to be with our participants during their working hours, a time of the day that is usually hard to penetrate for researchers. We've chosen eating on-the-go as subject of our research study: a topic area that allowed us to really "pressure test" the method and technology used. Our findings are very encouraging and clearly indicate that this approach and the technical setup is very suitable for the entire region and that it provides valuable and highly granular insights. We'll share and discuss our detailed findings and the methods used.
This paper shares the story of our mobile research evolution from early stages and challenges trough to the current state of play opportunities. This approach is unique because as far as we know there has been little documented mobile advertising research trials. We begin by summarising our initial early studies and then focus oh how we have applied and what we have learnt in two highly competitive advertising spaces. The first is the State of Origin Rugby Series in Australia and the second is the world's most expensive advertising platform, the Super Bowl 2014 in the United States. We hope our findings spark questions and ideas within the industry about how mobile research can deliver richer and more relevant insight for the future.
By analyzing data from the Nielsen National People Meter Sample, this paper dimensions the penetration of PVRs in television households in the United States. Also, Nielsen has established an offline test panel of people meter homes equipped with TiVo PVR devices. This test panel allows NMR to analyze the viewing patterns before and after the introduction of a PVR device into the household. The results are based on the initial data analyzed from this offline test panel.
This paper discusses what some cynics in the United States call the Internet, the World White Web. Much has been said about the perceived American stereotypical netizen: is Caucasian, upper-income, and college-educated. Is the Internet about race, is it segregation in cyberspace or like America, is it becoming a digital melting pot?
The paper on the above-mentioned topic outlines the development of a new method which was designed to give new information of the usage of mass media. Also, the main findings are reported. Today satellite television broadcasts can be received in close to forty different locations in Finland. The influx of VCRs - the population penetration being 72% currently - and the development of cable television are changing television viewing patterns. Also, the independent local radio started in 1985 and has changed the old set up of the electronic media in the country. Those new developments have not changed the advertising market, but clear signs of an escalating competition between media can be seen already now. The changes in media and their usage patterns create a need for new research methods.
The aim of this paper is to assess the comparative costs and benefits of single location and multiple location telephone interviewing for multi-national research projects. Special attention is paid to studies involving two or more European countries, as it is this type of multi-national research that is most likely to lend itself to telephone interviewing as an alternative to other methods - particularly as a result of the rapid growth in telephone penetration amongst private households in European countries.
The need for an analytical penetration by newspaper and magazine distribution as well as the essential need for management to take an interest in entrepreneurial problems in this sphere, indeed to a higher degree than the branded article business normally demands, is stressed by the fact that it is impossible to balance peaks of demand and production by inventories. Secondly, the extraordinarily high number of distribution points, each with a relatively small turnover, which on the one hand undoubtedly helps to increase the breadth of supply of newspaper and magazines to the public but which, on the other hand, causes great problems by fluctuating buying patterns.