Tag: "Media Penetration"

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Research papers

A mobile discovery to reveal the passions of Chinese youth

Catalogue: Asia Pacific 2016: Get Connected!
Date: May 19, 2016
Authors: Navin Williams, Muthu Kathiresan

Research papers

Qualitative insights on-the-go

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Company: GfK
Date: May 13, 2014
Authors: Norbert Wirth, Susie Zeng

Research papers

Mobile research goes to the game

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Date: May 13, 2014
Authors: Sally Joubert, James Burge, Georgia Phillips

Research papers

The effects of PVRs on television viewing

Catalogue: ESOMAR/ARF WAM Conference 2003: Television
Company: Nielsen
Date: June 17, 2003
Authors: Daniel J. Monistere, Scott L. Brown

Research papers

The Internet

Catalogue: Ethnic Marketing 2000
Date: July 1, 2000
Author: Reynaldo Caudillo

Research papers

The development of a non-telephone peoplemeter for third world environments

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Date: June 15, 1992
Author: Bryan W. Butler

Research papers

New competition creates a need for new methods

Catalogue: Seminar 1986: New Developments In Media Research
Date: June 15, 1986
Author: Heikki J. Kasari

Research papers

A comparative assessment of the costs and benefits of single location and multiple location telephone interviewing for multi-national research

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Company: Marplan Forschungsgesellschaft mbH
Date: June 15, 1984
Author: Nick H. Sparrow

Research papers

Circulation control by computer based and supervision models

Catalogue: Seminar 1976: Research Into Distribution Problems And Consumer Purchasing Behaviour For The Publishing Industry
Date: December 1, 1976
Authors: F. Schülten, Heino Stöwsand