MindProber and Eleven Sports use the first automated biometric media testing platform to offer a new currency of fan engagement to sports, directly measured from fans hearts.
There are fascinating differences between emerging economies and developed ones in how people consume news – and for that matter the role news plays in their lives. Understanding these differences will be critical to news organisations in a world where news has become global, and the biggest growth is coming from emerging economies. In quite possibly the biggest such survey of its kind, looking purely at news consumption behaviour, we spoke to over 12,000 people from 10 different countries. We will give you a glimpse into the outlook of 16-34 year olds on the world, the platforms and technologies they use, the role news plays in their lives and the implications for the BBC and other global organisations.
The world of communications has never changed so drastically in such a short time. Technology, or better yet, the accelerated growth of technology, is the main catalyst of this change. Moore, Intel's cofounder, observed that in the history of hardware computing, the number of transistors in an integrated circuit doubles every two years - a paradigm known as Moore's Law.
AOL's multi-national research, completed in October 2013, uncovered the value of multiple screens for online content and advertising. The research was conducted among respondents in the US and Canada who own computers, tablets and smartphones. Shapley analysis, a solution borrowed from Game Theory, was deployed to quantify the relative value of each screen through measuring how each enhances or degrades the overall consumer experience. Learn how and why people transition between devices for different types of content and the impact of advertising in a multi- screen context. The results will give marketers and content creators clear direction for communicating to consumers across these devices and within specific content genres.
AOL's multi-national research, completed in October 2013, uncovered the value of multiple screens for online content and advertising. The research was conducted among respondents in the US and Canada who own computers, tablets and smartphones. Shapley analysis, a solution borrowed from Game Theory, was deployed to quantify the relative value of each screen through measuring how each enhances or degrades the overall consumer experience. Learn how and why people transition between devices for different types of content and the impact of advertising in a multi- screen context. The results will give marketers and content creators clear direction for communicating to consumers across these devices and within specific content genres.
Coca-Cola, as one of the global sponsors of the 2014 FIFA World Cup in Brazil, engaged in discussions with BrainJuicer to develop and implement a tool for the continuous tracking of their integrated communication plans, which would be able to measure the effectiveness and contribution of each campaign, of each medium within the campaigns, and their impact on brand equity and consumption. This presentation demonstrates how an emotional approach to measuring campaign effectiveness was able to produce actionable results which allowed Coca-Cola to optimise their strategies, understand the importance of different media for campaigns as well as quickly react to extreme market conditions, focusing on relevant brand indicators that translated what was happening in the market in a powerful way.
Coca-Cola, as one of the global sponsors of the 2014 FIFA World Cup in Brazil, engaged in discussions with BrainJuicer to develop and implement a tool for the continuous tracking of their integrated communication plans, which would be able to measure the effectiveness and contribution of each campaign, of each medium within the campaigns, and their impact on brand equity and consumption. This presentation demonstrates how an emotional approach to measuring campaign effectiveness was able to produce actionable results which allowed Coca-Cola to optimise their strategies, understand the importance of different media for campaigns as well as quickly react to extreme market conditions, focusing on relevant brand indicators that translated what was happening in the market in a powerful way.
Today, an increasing number of touch points compete for a fixed amount of consumer attention. Finding the right media mix is therefore crucial, all the more so in rapidly growing China. However, for many multinationals, the promise of Chinese riches remains unfulfilled. Understanding the peculiar role of digital in China's media landscape is essential for the business success of Western brands in this country. This session presents results from VivaKi's The Pool China study on the differences between advertising on TV versus advertising on online TV, the latter representing a growing segment of advertising budgets. This first ever multiscreen neuroscience study provides unified metrics on the visual attention and emotional engagement of consumers, helping marketers allocate ad spend across touch points for greatest effect.
Today, an increasing number of touch points compete for a fixed amount of consumer attention. Finding the right media mix is therefore crucial, all the more so in rapidly growing China. However, for many multinationals, the promise of Chinese riches remains unfulfilled. Understanding the peculiar role of digital in China's media landscape is essential for the business success of Western brands in this country. This session presents results from VivaKi's The Pool China study on the differences between advertising on TV versus advertising on online TV, the latter representing a growing segment of advertising budgets. This first ever multiscreen neuroscience study provides unified metrics on the visual attention and emotional engagement of consumers, helping marketers allocate ad spend across touch points for greatest effect.