Tag: "Media Testing"

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Videos

Boosting fan engagement

Catalogue: Congress 2019: The Global Data & Insights Summit
Date: September 8, 2019
Author: Pedro Almeida

Research papers

Boosting fan engagement

Catalogue: Congress 2019: The Global Data & Insights Summit
Date: September 8, 2019
Authors: Pedro Almeida, Nuno Miranda

Research papers

NextGen

Catalogue: Congress 2016: #WOW
Date: September 22, 2016
Authors: Kevin Cowan, Santanu Chakrabarti

Research papers

Reel happiness

Catalogue: Congress 2015: Revelations
Date: October 1, 2015
Authors: Graeme Lawrence, Anna Cremin, Kelly McKnight

Videos

Reel happiness

Catalogue: Congress 2015: Revelations
Date: October 1, 2015
Authors: Graeme Lawrence, Anna Cremin, Kelly McKnight

Research papers

The fascinating and frightening multiscreen consumer

Catalogue: Latin America 2015: Carnival of Insights
Company: IPSOS
Date: June 15, 2015
Authors: Flávio Ferrari, Vanessa Mathias

Research papers

Multi-device, multi-purpose, one connected consumer

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Date: June 17, 2014
Authors: Cortney Henseler, Maureen Dawson, Andrew Consky

Videos

Multi-device, multi-purpose, one connected consumer

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Date: June 15, 2014
Authors: Andrew Consky, Maureen Dawson

Videos

Beyond brand tracking (Spanish)

Catalogue: Latin America 2014: Accelerating Growth
Date: June 15, 2014
Authors: Gabriel Aleixo, Flavio Marcondes

Research papers

Beyond brand tracking

Catalogue: Latin America 2014: Accelerating Growth
Date: April 4, 2014
Authors: Gabriel Aleixo, Flavio Marcondes

Research papers

Standardising touchpoint analysis

Catalogue: Congress 2013: Think Big
Date: September 26, 2013
Authors: Tang Ruihong, Caroline Ji

Videos

Standardising touchpoint analysis

Catalogue: Congress 2013: Think Big
Date: June 15, 2013
Authors: Caroline Ji, Ruihong Tang