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Tyler, P. (1966a, June 01). Freedom and control in creative activity. ANA - ESOMAR. Retrieved March 29, 2024, from
https://ana.esomar.org/documents/freedom-and-control-in-creative-activity
Clunies-Ross, C. W. (1966a, June 01). An over-all measurement of advertising effectiveness. ANA - ESOMAR. Retrieved March 29, 2024, from
https://ana.esomar.org/documents/an-over-all-measurement-of-advertising-effectiveness
de Vulpian, A. (1966a, June 01). Use of periodic quantitative surveys in view of the adjustment of advertising strategies and of a better understanding of the process of advertising action. ANA - ESOMAR. Retrieved March 29, 2024, from
Flögel, H. (1966a, June 01). The seven deadly sins in advertising research. ANA - ESOMAR. Retrieved March 29, 2024, from
https://ana.esomar.org/documents/the-seven-deadly-sins-in-advertising-research
Webster, L. (1966a, June 01). A long look at advertising research. ANA - ESOMAR. Retrieved March 29, 2024, from
https://ana.esomar.org/documents/a-long-look-at-advertising-research
Fell, K. (1966a, June 01). How research can have greater creative utility. ANA - ESOMAR. Retrieved March 29, 2024, from
https://ana.esomar.org/documents/how-research-can-have-greater-creative-utility
Fletcher, R. (1966a, June 01). Pre-testing on the "creative workshop". ANA - ESOMAR. Retrieved March 29, 2024, from
https://ana.esomar.org/documents/pre-testing-on-the-creative-workshop-
Ehrenberg and Bird (1966a, June 01). Non-awareness and non-usage. ANA - ESOMAR. Retrieved March 29, 2024, from
https://ana.esomar.org/documents/non-awareness-and-non-usage
Johns and Potter (1966a, June 01). Pupil response as a means of evaluating television commercials. ANA - ESOMAR. Retrieved March 29, 2024, from
https://ana.esomar.org/documents/pupil-response-as-a-means-of-evaluating-television-commercials