Resources Library by ANA

Unspoken: Swipe right, swipe left (Spanish)

Catalogue: Latin America 2017: #IN

Company: SKIM

Date: April 5, 2017

Authors: Juan Andres Tello, Andrés Moreno

Segmenting consumers world-wide

Catalogue: New Monograph Series Vol.8: International Marketing Research

Date: September 1, 1999

Author: Howard R. Moskowitz

Bank roles in developing relationships with business customers

Catalogue: Financial Markets In Turbulent Times 1999: Guidance From Marketing Research

Date: September 1, 1999

Author: Nexhmi Rexha

Advertising exposure and advertising effects

Catalogue: Seminar 1996: Managing Media Data For Market Profit

Date: November 11, 1996

Authors: James F. Donius, Michael von Gonten

Segmenting consumers world-wide

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics

Date: September 1, 1996

Author: Howard R. Moskowitz

Strategic implications of product and country images

Catalogue: ESOMAR Congress 1988

Date: September 1, 1988

Authors: Nicolas Papadopoulos, Judith Marshall, Louise A. Heslop

The ADTRAC model for advertising tracking

Catalogue: Seminar 1987: Micro And Macro Market Modelling

Date: October 26, 1987

Authors: G. J. Hooley, N. Wilson, P. A. Wigodsky

Generalising a pricing effect

Catalogue: Seminar 1987: Micro And Macro Market Modelling

Date: October 26, 1987

Authors: Andrew S. C. Ehrenberg, Leonard R. England

Brand/price trade-off

Catalogue: Seminar 1987: Micro And Macro Market Modelling

Date: October 26, 1987

Author: Rory P. Morgan

The adaptation of advanced modelling techniques to agricultural research and marketing

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe

Date: June 15, 1985

Author: Simon Chadwick

Modelling

Catalogue: Seminar 1984: Market Research And M.M.I.S.

Date: January 25, 1984

Author: Danny A. Nijburg

Models in market research (German)

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future

Date: June 15, 1961

Author: Johannes Ax