Tag: "Modelling Approach"

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Unspoken: Swipe right, swipe left (Spanish)

Catalogue: Latin America 2017: #IN
Company: SKIM
Date: April 5, 2017
Authors: Juan Andres Tello, Andrés Moreno

Research papers

Segmenting consumers world-wide

Catalogue: New Monograph Series Vol.8: International Marketing Research
Date: September 1, 1999
Author: Howard R. Moskowitz

Research papers

Bank roles in developing relationships with business customers

Catalogue: Financial Markets In Turbulent Times 1999: Guidance From Marketing Research
Date: September 1, 1999
Author: Nexhmi Rexha

Research papers

Advertising exposure and advertising effects

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Date: November 11, 1996
Authors: James F. Donius, Michael von Gonten

Research papers

Segmenting consumers world-wide

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Date: September 1, 1996
Author: Howard R. Moskowitz

Research papers

Strategic implications of product and country images

Catalogue: ESOMAR Congress 1988
Date: September 1, 1988
Authors: Nicolas Papadopoulos, Judith Marshall, Louise A. Heslop

Research papers

The ADTRAC model for advertising tracking

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Date: October 26, 1987
Authors: G. J. Hooley, N. Wilson, P. A. Wigodsky

Research papers

Generalising a pricing effect

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Date: October 26, 1987
Authors: Andrew S. C. Ehrenberg, Leonard R. England

Research papers

Brand/price trade-off

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Date: October 26, 1987
Author: Rory P. Morgan

Research papers

The adaptation of advanced modelling techniques to agricultural research and marketing

Catalogue: Seminar 1985: Agricultural Marketing Research in Europe
Date: June 15, 1985
Author: Simon Chadwick

Research papers

Modelling

Catalogue: Seminar 1984: Market Research And M.M.I.S.
Date: January 25, 1984
Author: Danny A. Nijburg

Research papers

Models in market research (German)

Catalogue: ESOMAR/WAPOR Congress 1961: Marketing And Sociological Research In The Future
Date: June 15, 1961
Author: Johannes Ax