From incorporation in 1971 until today Novaction has reported over 4000 studies based on marketing models. These projects have been conducted across the 5 continents in 55 countries. In Japan alone over 1200 projects have been reported. Over 250 categories have been covered: fast moving packaged goods, services, consumer durables, ethical drugs and industrial goods. Validations have proved the applicability of Novaction technology to all countries so far. The main goals of Novaction's marketing models are to identity, assess and maximise brand sales potential from early development until maturity. Our systems communicate the opportunities to be taken and allow the risks to be understood. They aim to reduce the uncertainty surrounding marketing decisions.