Consumers love innovation, but most brand's innovations are not innovative nor relevant. Uncover how to successfully innovate by hearing consumer's perspective and thinking beyond your category.
Consumers love innovation, but most brand's innovations are not innovative nor relevant. Uncover how to successfully innovate by hearing consumer's perspective and thinking beyond your category.
The thought leaders from Monday's presentation return to address your specific questions and brand challenges.
Get ready for the future!As each of us has experienced in all parts of the globe, it's clear that after COVID-19 there will be no going back, for both consumers and companies, and more broadly, as society as a whole. Quite the opposite, we will see a changed consumer mindset, with both consumers and brands sailing towards the future in unchartered, complex waters.This demands that companies future-proof their strategies with a brand new set of skills and tools. For this reason, 17 Countries and insight agencies from all around the world, spearheaded by Beyond Research Italy, have joined forces to offer you global guidelines to empower your brand. We have identified and bring to you 7 trends that will represent your fundamental dashboard to navigate the times ahead.
Get ready for the future!As each of us has experienced in all parts of the globe, it's clear that after COVID-19 there will be no going back, for both consumers and companies, and more broadly, as society as a whole. Quite the opposite, we will see a changed consumer mindset, with both consumers and brands sailing towards the future in unchartered, complex waters.This demands that companies future-proof their strategies with a brand new set of skills and tools. For this reason, 17 Countries and insight agencies from all around the world, spearheaded by Beyond Research Italy, have joined forces to offer you global guidelines to empower your brand. We have identified and bring to you 7 trends that will represent your fundamental dashboard to navigate the times ahead.
We conducted this research in order to be able to cross analyse the results of these happiness indexes with online behaviour. Our research - in France, Germany and the UK - combined a traditional online survey, which matched the happiness question wording of the official well-being surveys with passive tracking data (i.e. web and app behaviour tracked across the participantsâ phones, tablets and PC/laptops). It was vital here to obtain real behavioural data because when it comes to Internet usage, declarative data may be biased or inaccurate (even if you are ready to face the truth, it is difficult to estimate the time you spend online each day, on every website, every app, etc.). Our research combined traditional and new âpassiveâ methods.
We conducted this research in order to be able to cross analyse the results of these happiness indexes with online behaviour. Our research - in France, Germany and the UK - combined a traditional online survey, which matched the happiness question wording of the official well-being surveys with passive tracking data (i.e. web and app behaviour tracked across the participants' phones, tablets and PC/laptops). It was vital here to obtain real behavioural data because when it comes to Internet usage, declarative data may be biased or inaccurate (even if you are ready to face the truth, it is difficult to estimate the time you spend online each day, on every website, every app, etc.). Our research combined traditional and new passive methods.
Some of the newer research methodologies embrace empathy (and/or its measurement) to be able to get to the bottom of what people need, how they think and how they feel. In this issue, three articles bring their own unique approaches to empathy in research and how to apply it for the betterment of humanity. Each of them, in their own way, also speak to the modern need for marketers and designers to be authentic in their application of empathy to what they do for a living.
We are being tracked. As a 2017 study of more than 8,000 consumers across eight countries commissioned by Here Technologies and carried out by BuzzBack revealed, this paradox is also evident in respect of one form of personal information: location data. The research, summarised by the authors in this paper, showed that while most consumers share their location data with at least one application or service provider, the majority feels stressed or vulnerable when doing so and less than a fifth trust that their data will be handled properly.