Consumers love innovation, but most brand's innovations are not innovative nor relevant. Uncover how to successfully innovate by hearing consumer's perspective and thinking beyond your category.
Get ready for the future!As each of us has experienced in all parts of the globe, it's clear that after COVID-19 there will be no going back, for both consumers and companies, and more broadly, as society as a whole. Quite the opposite, we will see a changed consumer mindset, with both consumers and brands sailing towards the future in unchartered, complex waters.This demands that companies future-proof their strategies with a brand new set of skills and tools. For this reason, 17 Countries and insight agencies from all around the world, spearheaded by Beyond Research Italy, have joined forces to offer you global guidelines to empower your brand. We have identified and bring to you 7 trends that will represent your fundamental dashboard to navigate the times ahead.
We conducted this research in order to be able to cross analyse the results of these happiness indexes with online behaviour. Our research - in France, Germany and the UK - combined a traditional online survey, which matched the happiness question wording of the official well-being surveys with passive tracking data (i.e. web and app behaviour tracked across the participants phones, tablets and PC/laptops). It was vital here to obtain real behavioural data because when it comes to Internet usage, declarative data may be biased or inaccurate (even if you are ready to face the truth, it is difficult to estimate the time you spend online each day, on every website, every app, etc.). Our research combined traditional and new passive methods.
Some of the newer research methodologies embrace empathy (and/or its measurement) to be able to get to the bottom of what people need, how they think and how they feel. In this issue, three articles bring their own unique approaches to empathy in research and how to apply it for the betterment of humanity. Each of them, in their own way, also speak to the modern need for marketers and designers to be authentic in their application of empathy to what they do for a living.
We are being tracked. As a 2017 study of more than 8,000 consumers across eight countries commissioned by Here Technologies and carried out by BuzzBack revealed, this paradox is also evident in respect of one form of personal information: location data. The research, summarised by the authors in this paper, showed that while most consumers share their location data with at least one application or service provider, the majority feels stressed or vulnerable when doing so and less than a fifth trust that their data will be handled properly.
The accuracy of polling has been under the serious spotlight over the last couple of years. This paper is a summary of analysis conducted on an international database of 31310 polls from 473 elections and voting events across 40 countries around the world from 1936 to 2017 complied by Kantar.
Through this paper you will learn how Fitness First and Chime Insight & Engagement (CIE) worked together to deliver this project and turned a highly detailed and accurate piece of data analysis around six segments into an engaging and usable toolkit. This solution has been utilised throughout the business of 14,000 staff, across the entire customer journey used by one million members across 16 markets.
Market research associations and the industry as a whole have a responsibility to ensure that we communicate the value of market research. As researchers, we understand it is impossible to embark on a promotional marketing or education campaign without the right market intelligence to guide how we communicate the 'brand' that is market research. This study of the public perceptions of market research surveys people from UK, the USA and Germany. to provide researchers with a deeper understanding of how market research is perceived.
So you've heard a lot of talk about behavioural economics, but ever wondered if anyone's really using it? Find out in this session how a $12 billion brand has put behavioural economics based research at the heart of its new strategic direction. A global qual and quant survey of 30,000 people in six countries on four continents used psychological interviewing, implicit tools and priming to gain unprecedented insight into what hotel guests really want, how to give them unparalleled customer experience, and how to increase revenue.