Tag: "Multi-Cultural Marketing"

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Research papers

Brands Deserve Better

Catalogue: Dynamic. Diverse. Digital
Company: The Center for Multicultural Science
Date: June 20, 2022
Author: Jake Beniflah

Magazines

Research World (July/August 2009)

Catalogue: Research World 2009
Date: August 1, 2009
Author: ESOMAR B.V.

Magazines

Research World (December 2004)

Catalogue: Research World 2004
Date: December 1, 2004
Author: ESOMAR B.V.

Research papers

Genius loci

Catalogue: Ethnic Marketing 2000
Company: Future Concept Lab s.r.l.
Date: July 1, 2000
Author: Francesco Morace

Research papers

Ford's multicultural strategy

Catalogue: Ethnic Marketing 2000
Date: July 1, 2000
Authors: R. Scott Evans, Pat Richards

Research papers

Myths and realities of the global young consumer

Catalogue: Seminar 1997: How To Be Number One In The Youth Market
Date: October 22, 1997
Authors: David Thomson, Graham Woodham

Research papers

Multi-cultural marketing

Catalogue: Seminar 1993: Marketing And International Research
Date: June 15, 1993
Author: Martin C. van Herk

Research papers

Localization versus standardization of global advertising

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Date: June 15, 1992
Authors: Jehan El-Tigi, Mohamed Wafai

Research papers

A Global marketing strategy responding to national cultures

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Date: June 15, 1992
Author: Hiroshi Kosaka

Research papers

The continued relevance of cultural diversity

Catalogue: Seminar 1991: The Growing Individualisation Of Consumer Lifestyles And Demand
Company: SINUS Markt- und Sozialforschung GmbH
Date: June 15, 1991
Author: Norbert Homma

Research papers

Psychological VS geographical space in multi-country marketing strategies

Catalogue: Conference 1991: International Marketing Research
Date: June 15, 1991
Author: Jacques E. Andriessens

Research papers

For a supply-side marketing in television

Catalogue: Seminar 1991: The Expansion of Broadcast Media
Date: June 15, 1991
Authors: Philippe Baudelot, Margot Levine