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Case studies

Market position of the 'tempo stylon' & 'tempo junior' felt pens in relation to their main competitors in France (French)

In October 1975 Gillette decided to enter the low- cost end of the market with a model retailing known as the "TEMPO Junior". In terms of writing performance, the "Stylon" and "Junior" models meet the same standards and are differentiated only by...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: Nicole De Ferran, Jean-Louis Laborie
September 1, 1978
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Citation

De Ferran and Laborie (1978a, September 01). Market position of the 'tempo stylon' & 'tempo junior' felt pens in relation to their main competitors in France (French). ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/market-position-of-the-tempo-stylon-tempo-junior-felt-pens-in-relation-to-their-main-competitors-in-france-french-


Research papers

Quality versus quantity

The studies we want to speak about are: Firstly, a continuous quantitative observation of performance indicators from 1970 to 1975 mainly aimed at monitoring trends. The sample consisted of 400 representatively-selected radio and television dealers...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: Hans-Joachim Büttner, Johanna Von Rónai-Horváth
September 1, 1978
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Citation

Büttner and Von Rónai-Horváth (1978a, September 01). Quality versus quantity . ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/quality-versus-quantity-


Research papers

Analysis of new products on basis of results from several minor analyses and creative interpretation

My notes relate to the introduction of Alt om Mad in Denmark in the Autumn 1977. Comprehensive analyses were preceding the introduction, ensuring a minimal risk by the launching. We carried out the following test programme: 1) Test of potential and...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Author: Torben Larsen
September 1, 1978
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Citation

Larsen, T. (1978a, September 01). Analysis of new products on basis of results from several minor analyses and creative interpretation. ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/analysis-of-new-products-on-basis-of-results-from-several-minor-analyses-and-creative-interpretation


Research papers

Practical experience with central telephone interviewing

The paper discusses the advantages and disadvantages of centralised telephone interviewing, in particular in comparison with conventional decentralised personal interviewing. Centralised telephone interviewing provides real benefits in terms of...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Author: Ian Jarvis
Company: Burke, Inc.
September 1, 1978
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Citation

Jarvis, I. (1978a, September 01). Practical experience with central telephone interviewing. ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/practical-experience-with-central-telephone-interviewing


Research papers

A low-cost approach to the development of a new sales management tool

The problem we had to resolve was of the simplest kind - the kind that can be handled in a matter of seconds by referring either to experience or to the findings of a survey panel, at least for a business working in ordinary kinds of market: that of...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: Jean-Louis Laborie, Michel Barjanski
September 1, 1978
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Citation

Laborie and Barjanski (1978a, September 01). A low-cost approach to the development of a new sales management tool. ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/a-low-cost-approach-to-the-development-of-a-new-sales-management-tool


Research papers

Beyond the boundaries of response

This paper will deal particularly with the response rate, using various sample-designs, and its bearing on the reliability of the results. The extent to which research findings are dependent on regional dispersion, however, will be treated in a...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: Jean F. K. Dinjens, C. J. M. Pooters
September 1, 1978
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Citation

Dinjens and Pooters (1978a, September 01). Beyond the boundaries of response . ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/beyond-the-boundaries-of-response-


Research papers

Monitoring advertising cost effectively

The UK is well served by data sources dealing with audience/readership and by others showing comparative sales performance. But most marketing companies look to advertising to perform in several intermediate areas, short of sales. They then measure...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Author: Peter A. Hoyes
September 1, 1978
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Citation

Hoyes, P. A. (1978a, September 01). Monitoring advertising cost effectively. ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/monitoring-advertising-cost-effectively


Research papers

Efficiency in sample design

The purpose of this paper is to discuss within the current context of non-probability sampling, the derivation of criteria for determining efficient survey design, and within that, the effects of sampling error and bias in relation to other sources...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Author: Bill Blyth
September 1, 1978
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Citation

Blyth, B. (1978a, September 01). Efficiency in sample design. ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/efficiency-in-sample-design


Case studies

Market position of the 'tempo stylon' & 'tempo junior' felt pens in relation to their main competitors in France

In October 1975 Gillette decided to enter the low- cost end of the market with a model retailing known as the "TEMPO Junior". In terms of writing performance, the "Stylon" and "Junior" models meet the same standards and are differentiated only by...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: Jean-Louis Laborie, Nicole De Ferran
September 1, 1978
×

Citation

Laborie and De Ferran (1978a, September 01). Market position of the 'tempo stylon' & 'tempo junior' felt pens in relation to their main competitors in France . ANA - ESOMAR. Retrieved November 28, 2025, from


https://ana.esomar.org/documents/market-position-of-the-tempo-stylon-tempo-junior-felt-pens-in-relation-to-their-main-competitors-in-france-