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Research papers

Empowering People Within Canada to Engage in Human Rights

The Canadian Museum for Human rights (CMHR) is the world?s first museum dedicated to human rights. As the CMHR celebrates its 10th anniversary, it is partnering with Humanity, a brand transformation agency, to revitalise and refresh their brand. To...

Catalogue: Congress 2024
Authors: Amy Knowles, Ryan Hughes, Riva Harrison
Companies: Canadian Museum for Human Rights, Research Strategy Group, Humanity
January 1, 1970

Research papers

The Human AI Symbiosis

The insight industry faces an existential threat from AIUntil now, technological advancements have primarily enhanced the industry, making tasks simpler, faster and more efficient. Progressions from face-to-face to telephone interviewing and online...

Catalogue: Congress 2024
Authors: David Smith, Adam Riley
Companies: Decision Architects, DVL Smith Consulting
January 1, 1970

Catalogue:
Author:
January 1, 1970

Research papers

From Rigour to Relevance

Have you bought anything online recently? Of course you have. Online shopping has transformed the way we purchase everything ? from phone plans and music subscriptions to flights and holidays to cars and coffee machines. While online shopping offers...

Catalogue: Congress 2026
Authors: Cara Wee, Alice Martin, Ines Clave
Companies: SKIM, Air France-KLM Group
January 1, 1970

Videos

AI's role in survey quality

Love it or hate it (or something in between), AI is playing a part in every piece of the survey experience. As the industry focuses on improving data quality; how does the rise of AI play a role? And, how do we redefine what response integrity means...

Catalogue: Congress 2025
Authors: Jimmy Snyder, Oscar Carlsson
Companies: Milo Advisory, Cint
January 1, 1970

Guardians of Data Quality

In a landscape where speed often trumps scrutiny, self-regulating organisations and professional bodies stand as the industry?s watchdogs. This session explores how shared codes, best-practice guidelines, and transparent standards safeguard the...

Catalogue: Congress 2025
Authors: Melanie Courtright, Joaquim Bretcha
Companies: ESOMAR, insights association
January 1, 1970

Videos

Research papers

Supercharge Media Optimisation by Unlocking the Power of Time

Optimising marketing investments to drive sales and ROI is always at the top of any marketing department?s agenda. To achieve maximum effects, marketers need to make the right decisions on how much and where to invest, who to target and when. There...

Catalogue: Congress 2024
Authors: Alfonso Calatrava, Hugo Englund, Jessika Odling, Niclas Ohman
Companies: Meta, Nepa, Nepa Sweden
January 1, 1970

Research papers

Beyond Screens

The world of market research is constantly changing, seeking new and innovative ways to understand consumer behaviour. While traditional methods like surveys and focus groups have served their purpose, what if the entire process could be redefined?...

Catalogue: Congress 2024
Authors: Anna Trifiro, Mario Ramic, Riccardo Tumminello, Alessandro Imborgia, Ennio Armato
Company: FFIND
January 1, 1970