The BPO industry is one of the biggest drivers behind India's growth. Its workforce lies within the 20-40 age bracket and is part of the generation that 'must not be allowed to fail' if India is to live up to its promise. As such, wellness in this industry is critical for the national economy, for the global audience that it serves, and the economic paradigm of growth in emerging markets. This presentation looks at wellness trends within the context of the Indian BPO sector and the potential role of different stakeholders in making things better.
This paper describes possible future developments for telecom managers due to paradigm changes in the telecommunications world and corresponding organizational scenarios within the companies. The results are based on desk research a quantitative study of a representative sample and group of trend-setters in the telecommunication area and successful projects in telecom management. Their current infrastructure with special emphasis on operation and service aspects is reviewed and we derive the emerging trends to outsourcing. The future role of telecom managers is described including their future embedding within the companies and potential competitors. The paper concludes with some guidelines for outsourcing decisions.
The ABN AMRO bank has outsourced the Consumer Marketing Research Department. The NIPO the major Marketing Research company in the Netherlands handles all the marketing research for the consumer market. The NIPO consultant has responsibility for the marketing research budget and operates while staying within the NIPO organisation as a member of the ABN AMRO organisation. This construction is seen as most profitable by both ABN AMRO and NIPO. In this paper we will discuss the way this remarkable construction works in practice. This paper focuses on the instruments created to solidify the marketing research importance in the ABN AMRO organisation. One has to keep in mind that this is a very unusual construction and that therefore these instruments partly are created out of necessity: the consultant not being able to be in the organisation for a great amount of time. First of all attention is paid to the research agenda. The research agenda serves the need to economise on the research budget while at the same time bringing more structure to it. The research agenda describes in a most detailed form the scope and goal of all the research projects that cater to the information need of the ABN AMRO organisation.