This online event, held by ESOMAR in cooperation with the University of Leicester, provides students with an insight into the world of market research practice. The event will showcase the great opportunities available for career development in the sphere of marketing.Case studies will demonstrate the relevance of market research in generating insights, fuelling innovation, and getting closer to consumers.An open session will discuss the skillsets needed to enter the market research industry and students' aspirations in preparing themselves to enter the job market.
ESOMAR is joined by QRCA in exploring the Privacy Outlook for 2021, join experts from QRCA and ESOMAR's Professional Standards and Legal Committees as they discuss the emerging regulatory and compliance trends facing the data, research and insights sector in 2021.The panel, hosted by Kim Smouter, our Head of Public Affairs and Professional Standards, includes the following speakers:- Lisa Horwich, Pallas Research Associates, QRCA- Amy Yeung, General Counsel and Chief Privacy Officer, Member of the ESOMAR Legal Affairs Committee- Reg Baker, ESOMAR Ambassador for North America, Consultant to the ESOMAR Professional Standards Committee- Mike Cooke, Chairman, ESOMAR Professional Standards CommitteeTogether, they will offer a digest and panoramic perspective on the issues as they pertain to all dimensions of the sector. A must-attend for providers and users alike.
While AI models and data analytics create a world of new possibilities for identifying business insights, they have also created numerous new privacy implications and ethical responsibilities for insights professionals. With International Data Privacy on January 28, 2021, the Canadian Research Insights Council (CRIC) AI & Data Analytics Thought Leadership Council and ESOMAR have organized an online panel of leading data privacy professionals to explore key questions related to privacy in the era of AI and data analytics. The panel will explore the implications of Canada's proposed Digital Charter Implementation Act (Bill C-11), that intends to establish a new privacy law for the private sector and new powers for the Office of the Privacy Commissioner, the role of standards in data governance, transparency of algorithms and decision systems, and ethical implications of data collection and insights generation. The panel will also describe a new guideline being developed by ESOMAR and GRBN for researchers and clients when processing secondary data for research. The panel will be moderated by Briana Brownell, CEO of Pure Strategy AI, and member of CRIC's AI & Data Analytics Thought Leadership Council.
Live Q&A session within the interview on Innovation and Reinvention with Begoña Fafian from Coca Cola and Estrella Lopez-Brea from General Mills.
Many perceive UX and Qualitative Research as separate entities in the research world. UX and Qualitative Researchers tend to have different backgrounds and perspectives on designing and what they focus on, yet are they mutually exclusive. The two worlds do overlap and can strengthen each other. Learn and share during a discussion with three innovative UX researchers with experience in both the UX and Qualitative Research World.
A panel of leading Canadian insights professionals will share how they are helping to ensure that Canadian businesses are leveraging insights to adapt to a post-pandemic world.
Our industry is driven by the promise of understanding people: whether through analytics or interviews, the insights that truly capture how people think and behave are the foundation of our work. In 2020, it has become even more important to understand not just how and what people are doing, but to really engage with their experiences, backgrounds and livelihoods. This panel will involve three-to-four speakers who can help us to understand the benefits-and the necessity-of research that embodies diversity, inclusivity, equity and equality. Listen to the discussion unfold to find out what brands and agencies alike must be considering moving forward, and learn about subsequent sessions that can help create actionable frameworks to become more aligned with the values of the people you research.
Regional gathering to celebrate the insights industry and discuss recent GreenBook/Netquest study results.
ThinkGlobal Qualitative, an international alliance of marketing thought leaders, spoke with insights and brand professionals around the world and uncovered their top four challenges: Growth, Recovery, Innovation and Pivot (G.R.I.P.). We put our heads together with them to come up with ways to respond to those challenges. This lively panel discussion will include best practices for dealing with those challenges as well as questions and answers with attendees.
Roundtable with experts and personalities who work with racial themes, with a discussion nourished by qualitative research.
Q&A Session, Social change today.
Q&A Session, Forget me not - Traditional & new methods to answer modern questions.