Early September speakers from all over the world presented their work and thinking at the 2019 ESOMAR Congress in Edinburgh. The three-day conference was bursting with speeches, panel discussions and keynotes on Transformation, the 2019 congress theme.We have selected 3 of the best-rated presentations, which we will rerun in a webinar bringing you the ESOMAR content and experience at the comfort of your own desk, office or home.Our Best-of-ESOMAR selection:The state of MRX by Ray PointerA recap of the key findings about the state of market research around the globe from the ESOMAR Global Market Research Report. Learn what is going up, who is going down, what the key changes, and where the key opportunities are.Hello, I'm Alexa. I'm conducting a survey by Ennio ArmatoNot wanting to accept that the evolution of the market is strongly oriented to the Personal Assistants means you're missing a great opportunity. This presentation highlights the role of PA in market research.Using Technology to Drive Commercial Opportunities at F1 Races? by Matt RobertsInsight from sensor technology used at F1 to measure fan engagement and commercial opportunities
Not wanting to accept that the evolution of the market is strongly oriented to the Personal Assistants means you're missing a great opportunity. We will chat with a PA to talk about the future of market research.
Not wanting to accept that the evolution of the market is strongly oriented to the Personal Assistants means you're missing a great opportunity. We will chat with a PA to talk about the future of market research.
Large internet companies are putting an awful amount of effort into building or improving Digital Assistants (DA). We are still at a nascent stage with this technology, however it is clear that Digital Assistants are set to be a new personalised gateway between consumers, the internet and connected things. The future vision, is that the DA will take your request, and in microseconds its AI will weigh the information it finds (from various API's), against your detailed profile information (and context - where you are, what your personality type is, your mood etc.), and present only the most useful singular response. This presentation will review data from 70K Siri interactions, analyses 100 mobile searches and details how Digital Assistants are currently used and the implications for Brands.
Large internet companies are putting an awful amount of effort into building or improving Digital Assistants (DA). We are still at a nascent stage with this technology, however it is clear that Digital Assistants are set to be a new personalised gateway between consumers, the internet and connected things. The future vision, is that the DA will take your request, and in microseconds its AI will weigh the information it finds (from various API's), against your detailed profile information (and context - where you are, what your personality type is, your mood etc.), and present only the most useful singular response. This presentation will review data from 70K Siri interactions, analyses 100 mobile searches and details how Digital Assistants are currently used and the implications for Brands.