Tag: "Personal Interview"

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Research papers

Questionnaire design for the personal interview

Catalogue: Seminar 1973: Fieldwork, Sampling And Questionnaire Design
Date: October 1, 1973
Author: J. M. Bowen

Research papers

Sources of error in the personal interview

Catalogue: The European Marketing Research Review 1972
Date: June 15, 1972
Author: Joan Macfarlane Smith

Research papers

Assessment of customer profiles, attitudes and opinions

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Date: June 15, 1972
Author: Marion E. Wertheim

Research papers

Can informant claims on product purchase made at an interview be used for media planning?

Catalogue: ESOMAR Congress 1968
Date: June 15, 1968
Authors: Simon Broadbent, Peter B. Mooney

Research papers

A study illustrating that more effective recruiting programs can be developed on college campuses

Catalogue: ESOMAR Congress 1968
Date: June 15, 1968
Author: David North

Research papers

How corporate image research is used

Catalogue: ESOMAR/WAPOR Congress 1967
Date: August 1, 1967
Author: Joseph C. Bevis

Research papers

How accurately can product purchasing behaviour be measured by recall at single interview?

Catalogue: ESOMAR/WAPOR Congress 1967
Date: August 1, 1967
Author: John Parfitt

Research papers

Integration of "industrial" and "consumer" marketing research

Catalogue: ESOMAR/WAPOR Conference 1965
Date: June 15, 1965
Author: Henk L. Bos

Research papers

Studies in readership

Catalogue: ESOMAR Yearbook 1962-1963
Date: August 1, 1963
Author: ESOMAR B.V.