The panelists will cover a number of areas regarding polling and the U.S. Election, including the following: - How the evidence explains what actually happened in this US election;- How criticisms of US pre-election polls have raised questions about the viability of public opinion research;- How to evaluate the impact of the 2020 election polls for all forms of opinion research.
With only a few weeks to go before the U.S. presidential election, Americans are facing the potential for a long and protracted period of uncertainty about the outcome. Will Donald Trump be elected for four more years or will the American voters make a change and elect Joe Biden? In this webinar, North American and International pollsters will share their views on where the race stands, what seem to be the central issues, and how - and when - it's all likely to end.Voter Priorities, Battleground States, and Other Assorted Things to Keep Your Eye On The 2020 US Presidential Electionby Clifford Young, President, Public Affairs, Ipsos USAPollsters confront new challenges in every election, but perhaps never as many as they do in 2020. This presentation summarizes those challenges, with new data and warnings for analysts.Who gets the ballot box bonus?by Jean-Marc Leger, President, Leger Market Research and AnalyticsIt will all come down to voter enthusiasm. Assessing voter turnout is a key factor in allowing polls to be close to the election's results, especially in battleground states. Jean-Marc Leger will present his innovative techniques to better evaluate voter turnout and improve the accuracy of election polling.Identifying Voters and Reporting the Votes Before, On, and Even After Election DayBy Joe Lenski, Co-founder and Executive Vice President, Edison ResearchThe election isn't over until we know the winner. This year increases in vote by mail, the coronavirus pandemic and campaign attacks on the process may make reporting the results more difficult than ever. What tools- old and new- are being used to know the voting outcome? From The Red Wall To The Rust Belt - How Forgotten Communities In The UK and The US Flexed Their Political MuscleBy Deborah Mattinson, Founding Partner, BritainThinks.A view from across the pond; the lessons Americans can learn from recent British elections.
Why did Labour lose? Why the Conservatives won? What happens next? What does this tell us about the likely outcome in the US election?
How do you handle more than 5 million verbatims and creative proposals in just two weeks?
How do you handle more than 5 million verbatims and creative proposals in just two weeks?
Digital media offers oceans of 'real data' but cannot of itself identify the human meanings. Semiotics enables us to identify the structures which define meaning but is entirely qualitative. We combined both to create 21st-century Qual & Quant.
Keynote speech from Susan Morgan, Senior Program Officer, Open Society Foundation.
Last month, the United States elected the first African American ever to the office of President. He was not elected because of his race, but because he ran a campaign that was so disciplined, broad and deep that it touched the culture, emotions and context of people's lives in a way that had not been seen since FDR. âBrand Obamaâ was perhaps that best executed campaign that we have seen in the last half century. Period. Its architecture, messaging, imagery and sheer reach, using both traditional and new media, was breathtaking. Its ability to energise people and to call them to action was the dream of any Madison Avenue executive. Across the articles in this issue, you will find clarion calls for innovation and imagination in the way that we approach understanding consumers and citizens in these unsettled times.
It wasnât so long ago that nobody knew what the man in the street was thinking, what his views about life were and what he wanted. And even if this information was available, it was hardly ever taken into account. This situation has changed beyond all recognition. Thanks to public opinion surveys and opinion polls, we now know much more about what the public wants, what people think about a multitude of issues and their attitudes to almost everything. And the internet has now made this evident 24 hours a day. Polls, often conducted on a daily basis, are increasingly becoming a determining factor in public life and this is especially true in the run up to an election. But what can be said about the quality of these polls or about the impact of this instantaneous feedback on the democratic process? After all, politicians tend to adjust their positions on the basis of the volatile information that reaches them. Do they speak from their own convictions or do they more often say what they think the voters want to hear? And how well do the media handle the wide range of polls that are submitted with ever increasing frequency? Should there be restrictions? More attention does indeed need to be paid to standards of performance and media coverage. The point of departure for this could be the recently updated ESOMAR/WAPOR guide for Opinion Polls. However, whatever happens, industry self regulation should lead the way. In this issue, we also present the views of a number of industry insiders about the outlook for 2007 and developments in the medium term.