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Videos
Inspiring Conscious Consumption
The invitation: Let's talk about possibilismIn this era of ecological fragility and social transformation, the marketing arena is on the cusp of a paradigm shift. "Promoting Sustainable Lifestyles in Colombia through Shopping" is not just a title; it...
Catalogue: Latin America 2024
Authors: Lucas Lopez Lince, Juan David Giraldo Ruiz
Companies: IPSOS, Grupo Exito
April 24, 2024
Videos
Revolutionising Voter Decision-Making
The limitations of face-to-face and telephone surveys have led many polling firms to replace them with digital surveys which, despite having undeniable advantages, are still not sufficient to obtain truly representative samples of the population....
Catalogue: Latin America 2024
Author: Cesar Augusto Caballero Reinoso
Company: Cifras & Conceptos
April 24, 2024
Videos
Unlocking Consumer Minds
In the fast-moving consumer goods (FMCG) sector, the first 200 milliseconds of the initial encounter with a package make the difference. Consumers either like what they see and go for it, or they move on to alternative products. However, the reasons...
Catalogue: Latin America 2024
Authors: Luis Fernando Rico Navas, Cornelia Schonberger
Company: MindMetriks
April 24, 2024
Videos
Opening & Welcome
Catalogue: Latin America 2024
Authors: Joaquim Bretcha, Sandra Triana
Company: ESOMAR
April 24, 2024
Videos
The Human Kaleidoscope
Catalogue: Latin America 2024
Author: Daniel Lagache
Company: PYRO
April 24, 2024
Videos
The Human Kaleidoscope
Discussion
Catalogue: Latin America 2024
Authors: Constanza Cilley, Daniel Lagache, Monica Lemoine, Ezequiel Erdei, Itzelli Vizcaino Cadena, Juan David Giraldo Ruiz, Lucas Lopez Lince
Companies: Voices Consultancy, PYRO, CNC-ViaCiencia, Mega Research, PepsiCo, IPSOS, Grupo Exito
April 24, 2024
Videos
Breaking The Mold
Discussion
Catalogue: Latin America 2024
Authors: Mariela Mociulsky, Adrian Kohan, Olga Bocanegra, Catalina Nino Penuela, Evelyn Juarez Sotomayor
Companies: Trendsity, Gentedemente, Natura & Co (Avon), OMG Peru, Datum Internacional
April 24, 2024
Videos
The Un-Futuristic Future of Vehicles in Latin America
Making the decision to conduct a syndicated study on one of the most popular generations in the history of marketing was no easy task. We didn?t know the impact this project would have, as it pertained a generation that was buzzing everywhere and...
Catalogue: Latin America 2024
Authors: Ana Paola Rodriguez Perez, Rafael Delgado Calleros
Companies: Nissan Motor Co., De La Riva Group
April 24, 2024
Videos
