Tag: "Post-Testing"

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Research papers

Advertisement post tests in magazines

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Company: Media Markt Analysen GmbH & Co. KG
Date: March 1, 1976
Author: Eva Maria Hess

Research papers

A pre-test procedure which works

Catalogue: ESOMAR Congress 1975: Quality In Research
Company: AIM Create
Date: August 1, 1975
Authors: Erik Bache, Flemming Hansen

Research papers

Concept testing in the post-launch phase

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development
Date: March 1, 1975
Author: P. C.M. Hamblin

Research papers

New product research

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Date: September 1, 1974
Author: Edward R. Tomlin

Research papers

Promise nipped in the bud

Catalogue: Seminar 1973: From Market Research To Advertising Strategy And Vice-Versa
Date: June 15, 1973
Authors: Robert Adams, Mark R. C. Lovell

Research papers

Refining methods in advertising research

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Date: August 22, 1971
Authors: Astrid Carl-Zeep, Arthur Juchems

Research papers

Report-back from working group III

Catalogue: Seminar 1971: Below-The-Line Activities
Date: June 15, 1971
Author: Elizabeth Fallaw

Research papers

Post-testing and pre-testing consumer behavior caused by advertising

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Company: NIPO
Date: June 15, 1967
Author: Jan Stapel

Research papers

Can results of pre-tests be related to results of post-tests?

Catalogue: ESOMAR Congress 1966
Date: September 1, 1966
Author: J. E. Adriessens

Research papers

Influence of method by measuring identification and image of advertisements

Catalogue: Seminar 1965: Measuring Advertising Effectiveness
Date: June 15, 1965
Author: Peter Smolensky

Research papers

Are post-tests of print advertisements conducted on the right respondents

Catalogue: Seminar 1965: Measuring Advertising Effectiveness
Date: June 15, 1965
Author: Jean Michel Agostini

Research papers

Experiments in comparative content of copy-test

Catalogue: ESOMAR Congress 1964
Date: September 7, 1964
Author: Heinz Alpers