The growing consumer-use of voice-enabled technology will reshape customer journeys and purchasing patterns. It challenges the brand-strategy of leading companies and it creates opportunities to develop their unique voice brand.
The growing consumer-use of voice-enabled technology will reshape customer journeys and purchasing patterns. It challenges the brand-strategy of leading companies and it creates opportunities to develop their unique voice brand.
Every generation writes their own story. Up-close and personal with GenerationZ! Winning young consumers when they have reached legal drinking age is of highest priority for AB-InBev. In order to predict what the future of marketing could look like, we need to dig deeper in understanding what characterises these new consumers and translate these into insights worth embracing, starting today! We developed a multimedia documentary to convey GenZ's reality, identity and lifestyle. Its plot consists of tailored episodes told by GenZers and spread throughout the paper. Heart-felt, directly-acquired information close to reality is more powerful, charismatic and engaging. Who knows and tells better than GenZ itself how to tell the most thrilling lessons from their experience?
By using sensorial product test techniques in qualitative, quantitative & neurological research Barry Callebaut avoids using only consumers reactions, but also taps into the subconscious reality. In this way, they are able to predict the world of chocolate in 2020.
The Emerging Markets house the bulk of human populace, with China and India alone accounting for about 30% of the world's population. As these markets have developed and per capita income has risen in many of these countries, they have become growth engines for global consumer companies. For example China's per capita incomes tripled in nominal terms in the 1990s and India followed suit with its per capita income tripling between 2002 and 2011. The middle income group or the aspirational classes grew by about 67% in numbers, in India and China, in the first decade of this century. Large CPG multinationals reported 37% - 57% of their sales from emerging markets in 2012, and this percentage is growing.