Winning with trends by understanding current trends and predicting trends before they occur can be used to launch an on-trend product in the market, prepare the innovation pipeline to help businesses gain market share in the category and drive growth.
The market research industry is at the forefront of understanding the changes consumers and companies are going through during these unprecedented times. Many studies and data analyses have been carried out by many research organizations around the world and Romania is no exception. Join us in a three days' event series organized by SORMA, the Romanian Market Research Association, in partnership with ESOMAR, aiming at better equipping clients activating on the Romanian market in responding adequately to the old and new consumer needs: - How have they reacted, attitudinally and behaviourally to the sanitary and the economic crises? - What are the resilient behaviours? What has not changed? - Which are the new consumer expectations towards companies nowadays?Agenda of the day: Welcome: Alina Serbanica, SORMA President and ESOMAR representative for Romania Introduction: Forced into introspection: how what has changed inside does impact our behaviour outside- Roxana Baciu, MEDNET, Moderator and Session Chair How Normal is The New Normal?- Ioana Bobe, Senior Qualitative Researcher, ISRA Center, presentation language: Romanian The Consumer Stress Score- ROCK-ing back after the big "O"?- Denisa Apreutesei, Head of Qualitative Research and Andrei Elvadeanu, Head of Market Strategy, iSense Solutions, presentation language: Romanian What to Expect? Peek into the future by looking at people's plans for using financial products- Ioan Simu, General Manager, Mercury Research, presentation language: Romanian Panel discussion (Romanian): What's the distance between what we feel, say and do? Are changes here to stay? Or it's just a spot reaction to fear?
The growing consumer-use of voice-enabled technology will reshape customer journeys and purchasing patterns. It challenges the brand-strategy of leading companies and it creates opportunities to develop their unique voice brand.
Every generation writes their own story. Up-close and personal with GenerationZ! Winning young consumers when they have reached legal drinking age is of highest priority for AB-InBev. In order to predict what the future of marketing could look like, we need to dig deeper in understanding what characterises these new consumers and translate these into insights worth embracing, starting today! We developed a multimedia documentary to convey GenZ's reality, identity and lifestyle. Its plot consists of tailored episodes told by GenZers and spread throughout the paper. Heart-felt, directly-acquired information close to reality is more powerful, charismatic and engaging. Who knows and tells better than GenZ itself how to tell the most thrilling lessons from their experience?
By using sensorial product test techniques in qualitative, quantitative & neurological research Barry Callebaut avoids using only consumersâ reactions, but also taps into the subconscious reality. In this way, they are able to predict the world of chocolate in 2020.
This presentation explores the science of prediction and looks at how prediction techniques could be more effectively utilised in market research. Prediction markets have often been heralded as the next big thing for market research, yet there remain many underused techniques in traditional market research today. We feel that one of the reasons for this is the general lack of knowledge about the science of prediction. This presentation shows the results of six months worth of ground-breaking research which we hope will open up the research industry towards understanding this topic.
The ongoing global recession makes it exceedingly difficult for brands to remain distinct and popular, especially in a market as competitive as the Eastern European beer market. This presentation demonstrates the merits of using the natural human powers of observation and prediction in a âWe Researchâ approach to concept screening and Predictive Markets. At the critical concept screening stage of their innovation process, SABMiller Europe was able to efficiently test a large number of concepts across multiple markets using a common methodology.