Resources Library by ANA

Using consumer panels in media research

Catalogue: Seminar 1998: Towards Total Communications Strategies

Date: October 20, 1998

Authors: Ravi Moorthy, Praveen Tripathi

Looking East, looking West

Catalogue: Seminar 1998: Towards Total Communications Strategies

Date: October 20, 1998

Authors: Gülen Atakbek, Michael M. Brown

Public opinion measurement

Catalogue: ESOMAR Congress 1997: Learning From The Future

Date: September 1, 1997

Authors: Ton Broeders, Anna Melich

The new French magazine survey

Catalogue: Seminar 1994: From Door-To-Door To Satellite

Date: June 15, 1994

Author: Jean-Louis Marx

The influence of commercial TV on the volume of advertising in magazines and newspapers

Catalogue: Seminar 1991: Publishing For An Optimal Product

Date: June 15, 1991

Author: Gianluca Aru

The capital image

Catalogue: Seminar 1991: Publishing For An Optimal Product

Company: BVA Group

Date: June 15, 1991

Authors: Philippe Robinet, François Laurent

Press advertising revenue

Catalogue: Seminar 1991: Publishing For An Optimal Product

Date: June 15, 1991

Author: Jane Perry

Press

Catalogue: Seminar 1991: How Advertising Works And How Promotions Work

Date: June 15, 1991

Author: Dave Phillips

How do press ads really work and how can we measure their performance more realistically

Catalogue: Seminar 1991: Publishing For An Optimal Product

Date: June 15, 1991

Authors: Wendy Gordon, Andrea Berlowitz

The people and the press

Catalogue: Seminar 1986: Opinion Polls

Company: Gallup International Association

Date: June 15, 1986

Author: Andy Kohut

The editorial use and presentation of opinion polls

Catalogue: Seminar 1986: Opinion Polls

Date: June 15, 1986

Author: Adam Clymer

A new magazine creates a new wave to a long established market (Italian)

Catalogue: Seminar 1983: Publishing A Better Product

Date: November 23, 1983

Author: Knut Kaavik