Tag: "Principal Component Analysis"

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Research papers

Likeability, liking is not enough

Catalogue: Fragrance 2007
Date: November 14, 2007
Authors: Agnès Fournier, Nathalie Yvert-Blanchet

Research papers

Multivariate analysis of survey data

Catalogue: Consumer Market Research Handbook
Date: September 1, 1998
Author: Ken Baker

Research papers

The study of preferences in market research

Catalogue: ESOMAR/WAPOR Congress 1967
Date: August 1, 1967
Author: Jack G. Field

Research papers

Measuring the impact of communication

Catalogue: ESOMAR/WAPOR Congress 1959
Date: June 15, 1959
Author: Ruth Ludwig

Research papers

Factor analysis in market research

Catalogue: ESOMAR/WAPOR Congress 1959
Date: June 15, 1959
Author: Leonard F. Smith