Tag: "Product Imagery"

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Research papers

A method for evaluating the importance of perceived attributes

Catalogue: New Monograph Series Vol.5: Brand Choice Modelling
Date: June 15, 1998
Authors: Daniel Bachelet, Joseph Lion

Research papers

Farmer's image of and attitudes towards seeds and genetic research since the cap reform

Catalogue: Seminar 1996: European Agri-Business Under Pressure
Company: IPSOS
Date: February 1, 1996
Author: Florence Gramond

Research papers

Strategic implications of product and country images

Catalogue: ESOMAR Congress 1988
Date: September 1, 1988
Authors: Nicolas Papadopoulos, Judith Marshall, Louise A. Heslop

Research papers

Image management

Catalogue: ESOMAR Congress 1988
Company: qed Ltd.
Date: September 1, 1988
Author: Jeanne Steward

Research papers

Japanese consumers, and introducing foreign products/brands into Japanese market

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research
Company: Dentsu Macromill Insight
Date: June 15, 1988
Author: Sadafumi Nishina

Research papers

The structure chart

Catalogue: ESOMAR Congress 1987
Date: September 1, 1987
Authors: Camillo Dagradi, Bruna Spataro, Laura Frontori

Research papers

Target group

Catalogue: Seminar 1986: Problem Solving In Industrial Marketing
Date: June 15, 1986
Author: Bö Bäckman

Research papers

How qualitative methods of research contributed to creating a communicational campaign to modify the image of sugar

Catalogue: Seminar 1986: Qualitative Methods Of Research
Date: June 15, 1986
Author: Graziella Messina

Research reports

Think-tank in desired images of boots

Catalogue: CRAM/Peter Cooper Archive Collection
Date: September 29, 1975
Author: CRAM/Peter Cooper Archive

Research reports

Brycreem

Catalogue: CRAM/Peter Cooper Archive Collection
Date: December 15, 1974
Author: CRAM/Peter Cooper Archive

Research reports

Checkwate label

Catalogue: CRAM/Peter Cooper Archive Collection
Date: November 3, 1974
Author: CRAM/Peter Cooper Archive

Research reports

Qualitative research on Kleenex Flair advertising

Catalogue: CRAM/Peter Cooper Archive Collection
Date: February 15, 1974
Author: CRAM/Peter Cooper Archive