Tag: "Product Life-Cycle"

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Research papers

Margin optimisation throughout the brand life-cycle

Catalogue: Seminar 1990: New Product Development
Date: June 15, 1990
Authors: Warwick Frearson, Trevor Richards

Research papers

Tracking doctor attitudes in an attempt to help forecast new product performance

Catalogue: Seminar 1987: Pricing And Forecasting In Pharmaceutical Industry
Company: GSK
Date: June 15, 1987
Authors: Peter Barton, Terry Hardy

Research papers

Assortment changes un food retail stores

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth
Date: June 4, 1986
Author: Bo P. Kaiser

Research papers

Product life cycle (Italian)

Catalogue: Seminar 1983: Publishing A Better Product
Company:
Date: November 23, 1983
Author: Giampaolo Fabris

Research papers

Product life cycle

Catalogue: Seminar 1983: Publishing A Better Product
Company:
Date: November 23, 1983
Author: Giampaolo Fabris

Research reports

Qualitative research into Hedgetrimmers

Catalogue: CRAM/Peter Cooper Archive Collection
Date: June 1, 1979
Author: CRAM/Peter Cooper Archive

Research papers

Product testing methodology in relation to marketing problems

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Date: August 1, 1971
Authors: John C. Penny, L. M. Hunt, Tony Twyman

Research papers

The contribution market research can make to strategic planning by exploring and exploiting the product life cycle concept

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Date: September 1, 1970
Author: Maarten Van Mesdag

Research papers

The product flow in industry

Catalogue: Seminar 1969: Research In Industrial Marketing
Company: Philips International
Date: March 5, 1969
Authors: Jan van Rees, Olle Steiner, C. K. Squires, Iginio Lagioni