Resources Library by ANA

Let's go game!

Gamification is normally associated with technological tools and there is little guidance on its use regarding face-to-face quali surveys. A comparative experiment with gamification versus the traditional qualitative approach is addressed in this...

Catalogue: Qualitative 2013: Brilliant Transformations

Author: Luzia Celeste Rodrigues

June 15, 2013

Beyond dollars and dirhams

Naata – The Bond"‘I don’t have a single American friend. I don’t understand them’ - Tamerlan Tsarnaev, suspect of the Boston Marathon Bombs on April 15, 2013. While these statements, along with his YouTube links splashed all...

Catalogue: Congress 2013: Think Big

Author: Nandita Mary Thomas

Company: Kadence International

June 15, 2013

Do emotions in advertising drive sales?

Ads that evoke emotions keep us entertained and are more memorable, but do they really drive product sales? To answer this question, we use facial coding to quantitatively measure people’s tacit emotional responses to ads, and then model the...

Catalogue: Congress 2013: Think Big

Authors: Evan Kodra, Rana El Kaliouby, Daniel McDuff

June 15, 2013

Fidorka re-launch in the Czech Republic

Fidorka is famous Czech heritage brand. When Kraft Foods bought LU biscuits company owning this brand, it had to deal with long term decreasing sales. Additionally, the brand’s latest positioning was cannibalizing KF making it less relevant...

Catalogue: Congress 2013: Think Big

Authors: Jiri Michal, Jaroslav Cir

June 15, 2013

Using GPS analytics and in-the-moment mobile

Recent advances allow us to mine GPS data to understand actual shopper journeys. The new technology even lets us detect visits and trigger mobile surveys to shoppers when they are inside specific stores. But how are these technologies relevant for...

Catalogue: Congress 2013: Think Big

Author: Thaddeus R. F. Fulford-Jones

June 15, 2013

Using the evidence

Traditional interviewing is heavily reliant on recall and reporting accuracy by a subject. New technology such as wearable lifelogging camera technology allows ethnographic information to be captured passively and over long periods of time. This...

Catalogue: Qualitative 2013: Brilliant Transformations

Authors: Robert Cook, Fiona Naughton

Company: Firefish

June 15, 2013

Peace by piece

Our world knows many conflicts which stand in the way of global peace; civil wars and political unrest, global economic and financial crises, terrorist acts, lack of food security, access to safe water and the list goes on. Will these issues of...

Catalogue: Congress 2013: Think Big

Authors: Jean-Marc Leger, Ijaz Shafi Gilani

June 15, 2013

President's address

Highlights and personal reflections from Dan Foreman, ESOMAR President.

Catalogue: Congress 2013: Think Big

Author: Dan Foreman

June 15, 2013

Skateistan

As a social researcher in Australia, Oliver Percovich studied the economic and social costs of emergencies and disasters. When he traveled to war-ridden Afghanistan in 2007 his plan was to find a research job in a related area. Instead, he found...

Catalogue: Congress 2013: Think Big

Author: Oliver Percovich

June 15, 2013