Tag: "Purchase Intent"

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Research papers

How cars really get bought

Catalogue: Congress 2012: Accelerating Excellence
Company: COG Research Ltd.
Date: September 13, 2012
Authors: Neel Desor, Robert Ellis

Research papers

Beneath the surface

Catalogue: Congress 2012: Accelerating Excellence
Company: Kantar
Date: September 13, 2012
Authors: Kyle Findlay, Constantin Michael, Jan Hofmeyr

Research papers

Coca-Cola project shopper 360°

Catalogue: Insights 2011: A New World Order In Shopper Marketing
Companies: Face, The Coca-Cola Company
Date: March 1, 2011
Authors: Philip McNaughton, Beth Corte-Real

Research papers

Little moments of luxury

Catalogue: Innovate 2010: Innovation Detonation
Company: Nielsen
Date: November 16, 2010
Author: A.K. Pradeep

Research papers

Mobile location based research

Catalogue: Online Research 2010: E-Universe
Company: Vision Critical
Date: October 19, 2010
Authors: Chris Ferneyhough, Andrew Grenville, Monique Morden

Research papers

Relevant pieces to the Chinese media puzzle

Catalogue: Asia Pacific 2010: Eyes on Asia
Date: April 20, 2010
Authors: Don E. Schultz, Martin P. Block

Research papers

Sustainability as a monetary brand value

Catalogue: Congress 2009: Leading The Way
Date: September 22, 2009
Author: Stephan Götze

Research papers

The fragrance cocktail

Catalogue: Fragrance 2009: The Trends Mistral
Company: Open Air
Date: June 26, 2009
Author: Frédéric Miedzinski

Research papers

Cognitive interviewing

Catalogue: Qualitative 2009: The Evolving Human
Company: Nielsen
Date: June 15, 2009
Author: Anjali Puri

Research papers

Purchase behaviour for new product evaluations

Catalogue: Asia Pacific 2009: Competing On A World Stage
Company: INTAGE HOLDINGS Inc.
Date: April 7, 2009
Author: Maiko Kawaguchi

Research papers

The role of insights in the development of the shopper environment

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper
Date: March 4, 2009
Authors: Phillip Adcock, Danielle Pinnington

Research papers

Shopper's own views of in-store activities

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper
Date: March 4, 2009
Authors: Don E. Schultz, Martin P. Block