This unique and special qualitative method-mix of Online Forums and Lego® Serious Play® evoked such valuable insights which were translated and transformed into mental maps of the past, the present and the future audio usage.
This unique and special qualitative method-mix of Online Forums and Lego® Serious Play® evoked such valuable insights which were translated and transformed into mental maps of the past, the present and the future audio usage.
BBC Media Action is the BBC's international development charity who use the power of media and communication to help reduce poverty and support people in understanding their rights. Sonia Whitehead will summarise how they have used qualitative research to both inform the development of TV and Radio programmes and understand their impact. Work will be presented from countries such as Ethiopia, Afghanistan, South Sudan and Somalia.
There are fascinating differences between emerging economies and developed ones in how people consume news – and for that matter the role news plays in their lives. Understanding these differences will be critical to news organisations in a world where news has become global, and the biggest growth is coming from emerging economies. In quite possibly the biggest such survey of its kind, looking purely at news consumption behaviour, we spoke to over 12,000 people from 10 different countries. We will give you a glimpse into the outlook of 16-34 year olds on the world, the platforms and technologies they use, the role news plays in their lives and the implications for the BBC and other global organisations.
What is speech-enabled IVR? IVR is the English acronym for Interactive Voice Recognition or Interactive Voice Response which, in telecommunications, refers to an automatic interaction system that makes interaction between people and computer by applying voice as the linkng element. It may be enabled unidirectionally or bi-directionally. For the Radio Audience study subject of this research paper, the bidirectional voice-enabled interaction approach was applied throughout the entire data collection phase.
This paper addresses the key issue of how consumers, particularly young adults, perceive new audio entertainment options. It provides insight into how listeners choose their entertainment sources, the language they use to describe these choices, and how media measurement needs to adjust to accommodate these changes. Findings of a set of young adult focus groups and in-home ethnographic interviews are reviewed and results of a field experiment testing revision to the Arbitron radio diary to capture new audio sources are reported
This paper describes the findings of a field test in Belgium whereby radio was measured in a unique nation-wide sample using both the standard 7-day diary system and the GfK Eurisko radiometer with the same individuals. Attention is given to critical issues such as respondent compliance, granularity of the listening sequences, volume of listening and audience by daypart. Finally, the voice of the respondent is also heard.