Tag: "Rating Scale"

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Videos

Marketing transformation in the galactic age

Catalogue: Congress 2019: The Global Data & Insights Summit
Date: September 8, 2019
Author: Chris R. Burggraeve

Research papers

Drop-down, radio buttons, or fill-in-the-blank?

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Company: Burke, Inc.
Date: September 23, 2001
Authors: Allen Hogg, Jaci Jarrett-Masztal

Research papers

A comparison of conjoint and logit modelling of a single consumer's evaluation of a choice set

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Date: October 26, 1987
Author: Hans S. Solgaard

Research papers

Problems in the use of rating scales in cross-cultural research

Catalogue: ICC/ESOMAR Symposium 1984: International Marketing Research
Date: June 15, 1984
Author: Pat van der Reis

Research papers

The transferability of rating scale techniques to an African population

Catalogue: ESOMAR Congress 1980: Taking Stock
Date: September 1, 1980
Authors: N. Morris, Pat van der Reis

Research papers

The semantic differential (German)

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Date: June 15, 1971
Author: Erich M. Ruczinski

Research papers

The semantic differential

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Date: June 15, 1971
Author: Erich M. Ruczinski

Research papers

Measuring and measurables in purchasing decisions

Catalogue: The European Marketing Research Review 1966
Date: August 1, 1966
Authors: L. K. Neffe, Maria Rita Girardi, Herbert Steiner