You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

ANA has found 8527 results for you, in 339 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

When Sparks Fly: Thunberg vs Tate

At the close of 2022, a blaze of sparks ignited as Greta Thunberg and Andrew Tate engaged in a head-to-head clash on Twitter. ?Former kickboxer, professional misogynist and online entrepreneur Andrew Tate, 36, sent a boastfully hostile tweet to...

Catalogue: Congress 2023
Author: Anneke De Jong
September 27, 2023
×

Citation

De Jong, A. (2023a, September 27). When Sparks Fly: Thunberg vs Tate. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/when-sparks-fly-thunberg-vs-tate


Research papers

Virtual Frontiers

?The metaverse is here, and it?s not only transforming how we see the world but how we participate in it ? from the factory floor to the meeting room.?Satya Nadella, Chief Executive Officer of MicrosoftThis paper outlines learnings from our...

Catalogue: Congress 2023
Authors: Rupert Sinclair, Faye Soares, Katrin Scheibert
September 27, 2023
×

Citation

Sinclair, Soares and Scheibert (2023a, September 27). Virtual Frontiers. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/virtual-frontiers


Research papers

Augmented Reality: A Critical Part of Your Toolkit

Technology has given us new ways to engage with consumers beyond traditional media and retail channels, and marketers are grappling with how to strategically use emerging tech to drive their businesses. Capturing consumer attention is harder than...

Catalogue: Congress 2023
Authors: Aarti Bhaskaran, Heather OShea
September 27, 2023
×

Citation

Bhaskaran and OShea (2023a, September 27). Augmented Reality: A Critical Part of Your Toolkit. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/augmented-reality-a-critical-part-of-your-toolkit


Research papers

Riding the Shockwaves

When we began our engagement with the British Army in 2020, many young people?s reference point for what being in the Army might be like was a reality TV gameshow. In the UK, the contemporary image of the combat soldier in popular culture and the...

Catalogue: Congress 2023
Authors: Luke Perry, Luke Mantell
September 27, 2023
×

Citation

Perry and Mantell (2023a, September 27). Riding the Shockwaves . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/riding-the-shockwaves


Research papers

The Metaverse as a Research Laboratory

The metaverse?what a broad and fascinating concept. It is represented as a paradoxical blend of expectations as well as uncertainty, optimism and skepticism, technology and, also, human motivations. Nevertheless, in organisations like The Coca-Cola...

Catalogue: Congress 2023
Authors: Alejandro Prieto, Larissa Aieta, Rodrigo Alagon
September 27, 2023
×

Citation

Prieto, Aieta and Alagon (2023a, September 27). The Metaverse as a Research Laboratory. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-metaverse-as-a-research-laboratory


Research papers

Innovation Takes the Wheel

Future transport technologies, like self-driving vehicles (SDVs), have the potential to deliver a range of economic and societal benefits, from reducing congestion to increasing mobility for those with disabilities. But these benefits will only be...

Catalogue: Congress 2023
Authors: Clare Palmer, Lucy Farrow, Rebecca Posner
September 27, 2023
×

Citation

Palmer, Farrow and Posner (2023a, September 27). Innovation Takes the Wheel. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/innovation-takes-the-wheel


Research papers

The Death of the Debrief

Over the past few decades, the research industry has evolved rapidly from data production to a story-telling and insights distribution and content provider. Such a metamorphosis has been fuelled by client demand for insight delivered in such a...

Catalogue: Congress 2023
Authors: Chris Moschos, Alice King, Andrew Therkelsen
September 27, 2023
×

Citation

Moschos, King and Therkelsen (2023a, September 27). The Death of the Debrief. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-death-of-the-debrief


Research papers

Growing Up Together

This paper aims to shift perceptions of early years motherhood. Instead of seeing motherhood as a fixed role that we suddenly inhabit, we argue that motherhood is in fact a transformational journey?one that is full of ever-changing pressure, tensions...

Catalogue: Congress 2023
Authors: Francky David, Nathalie Coste
September 27, 2023
×

Citation

David and Coste (2023a, September 27). Growing Up Together. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/growing-up-together


Research papers

Can AI (Computer Vision) Help Us to Evaluate Creatives at Large Scale?

Can artificial intelligence/machine learning help us define what bad or good ads are in terms of driving business results? We demonstrate a hybrid methodology of computer vision and human encoding to conduct large-scale creative meta-analysis at a...

Catalogue: Congress 2023
Author: Minh Nguyen
September 27, 2023
×

Citation

Nguyen, M. (2023a, September 27). Can AI (Computer Vision) Help Us to Evaluate Creatives at Large Scale?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/can-ai-computer-vision-help-us-to-evaluate-creatives-at-large-scale