Many perceive UX and Qualitative Research as separate entities in the research world. UX and Qualitative Researchers tend to have different backgrounds and perspectives on designing and what they focus on, yet are they mutually exclusive. The two worlds do overlap and can strengthen each other. Learn and share during a discussion with three innovative UX researchers with experience in both the UX and Qualitative Research World.
In 2019, GSK started to explore the role of an AI Self Care Coach that you can interact within a retail healthcare environment. An initiative ahead of its time and the foundation for a new digital and in-store strategic direction that is more important than ever before, in our increasingly contactless world. This is a story that will take you through our experimentation journey, where we played with different research techniques to get beyond the obvious stated Purchase Intent or Engagement and into the potential of technology in the store of the future...which is today!
In 2019, GSK started to explore the role of an AI Self Care Coach that you can interact within a retail healthcare environment. An initiative ahead of its time and the foundation for a new digital and in-store strategic direction that is more important than ever before, in our increasingly contactless world. This is a story that will take you through our experimentation journey, where we played with different research techniques to get beyond the obvious stated Purchase Intent or Engagement and into the potential of technology in the store of the future...which is today!
There are many questions about the short and long term impact of COVID-19. The good news is Market Researchers are well-positioned to restore businesses' certainty.During this presentation, Holly Carter, Director of Product Marketing at Confirmit will discuss:-Pros and cons of conducting research now-Collecting feedback despite social distancing rules-Ways to encourage feedback via unsolicited channels
There are many questions about the short and long term impact of COVID-19. The good news is Market Researchers are well-positioned to restore businesses' certainty.During this webinar, Holly Carter, Director of Product Marketing at Confirmit will discuss:-Pros and cons of conducting research now-Collecting feedback despite social distancing rules-Ways to encourage feedback via unsolicited channels
How do you face product and marketing challenges as a team? How can you be relevant to UX designers and a social media team using the same research methodology? Instead of fighting for territory, both teams decided to work together, and that changed a lot.
This workshop challenges you to imagine and realise the 'Survey of the Future'. With the tools of research shifting, we want to help you re-evaluate how you conduct survey research, and put the learning to the test in real-time with real research.
IKIGAI - the reason for being. How research techniques can uncover this for your business and personal brands. Join me to hear the way to apply simple research techniques to start the road to IKIGAI.
IKIGAI - the reason for being. How research techniques can uncover this for your business and personal brands. Join me to hear the way to apply simple research techniques to start the road to IKIGAI.
There is little consensus on what the unconscious mind is, and how to measure it. This because the unconscious is not one thing but many. By understanding the full structure of unconscious mind, and using the right tools to measure each part of it, we can fully and accurately answer our research questions. To understand consumer behaviour in full, most projects should set out to measure three key parts of the mind: System 1, System 2 and System 3.
There is little consensus on what the unconscious mind is, and how to measure it. This because the unconscious is not one thing but many. By understanding the full structure of unconscious mind, and using the right tools to measure each part of it, we can fully and accurately answer our research questions. To understand consumer behaviour in full, most projects should set out to measure three key parts of the mind: System 1, System 2 and System 3.