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Videos
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Citation

Poynter, R. (2024a, April 24). AI Taskforce. ANA - ESOMAR. Retrieved June 09, 2025, from


https://ana.esomar.org/documents/ai-taskforce


Videos

In Dubious Battle

Telecom, the most important telecommunications holding in Argentina, approached us with a clear need. They wanted to launch, in the shortest possible time, a new feature for its virtual wallet (Personal Pay) addressed specifically to a target they...

Catalogue: Latin America 2024
Author: Carolina Perrot
Company: UUEVO
April 24, 2024
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Citation

Perrot, C. (2024a, April 24). In Dubious Battle. ANA - ESOMAR. Retrieved June 09, 2025, from


https://ana.esomar.org/documents/in-dubious-battle-12394


Videos

Inspiring Conscious Consumption

The invitation: Let's talk about possibilismIn this era of ecological fragility and social transformation, the marketing arena is on the cusp of a paradigm shift. "Promoting Sustainable Lifestyles in Colombia through Shopping" is not just a title; it...

Catalogue: Latin America 2024
Authors: Lucas Lopez Lince, Juan David Giraldo Ruiz
Companies: IPSOS, Grupo Exito
April 24, 2024
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Citation

Lopez Lince and Giraldo Ruiz (2024a, April 24). Inspiring Conscious Consumption. ANA - ESOMAR. Retrieved June 09, 2025, from


https://ana.esomar.org/documents/inspiring-conscious-consumption-12381


Videos

Revolutionising Voter Decision-Making

The limitations of face-to-face and telephone surveys have led many polling firms to replace them with digital surveys which, despite having undeniable advantages, are still not sufficient to obtain truly representative samples of the population....

Catalogue: Latin America 2024
Author: Cesar Augusto Caballero Reinoso
Company: Cifras & Conceptos
April 24, 2024
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Citation

Caballero Reinoso , C. (2024a, April 24). Revolutionising Voter Decision-Making. ANA - ESOMAR. Retrieved June 09, 2025, from


https://ana.esomar.org/documents/revolutionising-voter-decision-making-12387


Videos

Unlocking Consumer Minds

In the fast-moving consumer goods (FMCG) sector, the first 200 milliseconds of the initial encounter with a package make the difference. Consumers either like what they see and go for it, or they move on to alternative products. However, the reasons...

Catalogue: Latin America 2024
Authors: Luis Fernando Rico Navas, Cornelia Schonberger
Company: MindMetriks
April 24, 2024
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Citation

Rico Navas and Schonberger (2024a, April 24). Unlocking Consumer Minds. ANA - ESOMAR. Retrieved June 09, 2025, from


https://ana.esomar.org/documents/unlocking-consumer-minds-12392


Videos
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Citation

Bretcha and Triana (2024a, April 24). Opening & Welcome. ANA - ESOMAR. Retrieved June 09, 2025, from


https://ana.esomar.org/documents/opening-welcome-12396


Videos
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Citation

Lagache, D. (2024a, April 24). The Human Kaleidoscope. ANA - ESOMAR. Retrieved June 09, 2025, from


https://ana.esomar.org/documents/the-human-kaleidoscope


Videos
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Citation

Cilley et al. (2024a, April 24). The Human Kaleidoscope. ANA - ESOMAR. Retrieved June 09, 2025, from


https://ana.esomar.org/documents/the-human-kaleidoscope-12401


Videos
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Citation

Mociulsky, Kohan, Bocanegra, Nino Penuela and Sotomayor (2024a, April 24). Breaking The Mold . ANA - ESOMAR. Retrieved June 09, 2025, from


https://ana.esomar.org/documents/breaking-the-mold-