Tag: "Return On Marketing Investment (Romi)"

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Videos

Lemon- Why the advertising brain has gone sour

Catalogue: Insight Festival 2020
Company: System1 Research Limited
Date: September 16, 2020
Author: Ed Harrison

Videos

Seed audiences: 'From not knowing you to tapping into millions like you'

Catalogue: Insight Festival 2020
Companies: Unilever, InMobi
Date: September 14, 2020
Authors: Abhinav Mohan, Mario Dughi, Souvik Roy, Utsav Mamoria

Videos

Project Affluent

Catalogue: Congress 2019: The Global Data & Insights Summit
Company: Northstar Research
Date: September 8, 2019
Authors: Alexander Holmes, Thomas Gwin, Nick Onan-Read

Videos

Measuring brand/business impact of partnership marketing at MetLife

Catalogue: Client Summit 2019- Spring Edition
Company: MetLife Inc.
Date: June 27, 2019
Authors: Dan Pincus, Stefan Kerekes

Research papers

From brilliant to actionable

Catalogue: Congress 2011: Impact
Company: In4mation insights
Date: September 18, 2011
Authors: Mark Garratt, Rafael Alcaraz, Steve Cohen

Magazines

Research World (June 2009)

Catalogue: Research World 2009
Date: June 1, 2009
Author: ESOMAR B.V.

Magazines

Revue Française du Marketing (Mars 2005)

Catalogue: ADETEM: Revue Française du Marketing
Company: ADETEM
Date: March 1, 2005
Author: ADETEM

Magazines

Research World (November 2001)

Catalogue: Research World 2001
Date: November 1, 2001
Author: ESOMAR B.V.

Research papers

Maximizing internet advertising efficiency

Catalogue: ESOMAR Worldwide Advertising Conference 2000
Date: November 1, 2000
Authors: Steve Coffey, Lisa Sharkis