This issue is both a celebration and an investigation of the power, opportunities and pitfalls inherent in the huge leaps in technology affecting consumer intelligence. We look at the new horizons available to us, the types of talent that will be needed and the skills and capabilities that we will need to learn along the way. In particular, we examine the potential for us to have a bigger and better impact on our enterprises and our clients.
Online behavioral data is a valuable source of insights for researchers. However, data collected passively via tracking meters contains Personal Identifiable Information (PII). With the GDPR into force, the value of online behavioral data is constrained by the risk of disclosing PII. We present a machine-learning solution that significantly reduces the risk of revealing PII when sharing browsing data.
Online behavioral data is a valuable source of insights for researchers. However, data collected passively via tracking meters contains Personal Identifiable Information (PII). With the GDPR into force, the value of online behavioral data is constrained by the risk of disclosing PII. We present a machine-learning solution that significantly reduces the risk of revealing PII when sharing browsing data.
The research industry and bodies like ESOMAR are at a critical junction in their history. As it stands today, the research industry remains grounded in largely unchallenged late-twentieth-century assumptions. There are significant shifts in client needs, coupled with material changes in our ability to understand behaviour, a proliferation of data, and advances in technology. These forces mean there is a real risk that the industry loses relevance, or becomes obsolete in its current form. The primary aim of this presentation is to set the context for why client functions need to change, to discuss what the client-side role will look like, and how it will add value to organizations.
The research industry and bodies like ESOMAR are at a critical junction in their history. As it stands today, the research industry remains grounded in largely unchallenged late twentieth-century assumptions. There are significant shifts in client needs, coupled with material changes in our ability to understand behaviour, a proliferation of data, and advances in technology. These forces mean there is real risk that the industry loses relevance, or becomes obsolete in its current form. The primary aim of this paper is to set the context for why client functions need to change, to discuss what the client side role will look like, and how it will add value to organisations.
Latin America is facing one of the most complex moments in its recent history. From the corruption scandals in Brazil, to the turmoil in Venezuela, from Mexico's border relationship with USA to Argentinaâs financial turbulence. This presentation focuses on Mexico's upcoming social challenges, political risks and financial opportunities while highlighting the new geopolitical frame for the region.
The Data Revolution is well and truly underway. Clients and agencies alike have terabytes of personal data which would have cost a small fortune to collect only a decade ago. With the number of passive sensors able to collect all sorts of information about how we go about our daily lives are set to explode, the terabytes of data will exponentially multiply. With all of this base knowledge at our fingertips the data world is our oyster, and we are set to make even better insights moving forward. The democratisation of access to personal data means that more people are collecting, using, and transferring data than ever before â some may be experts in data handling and management, whilst others are new and without any prior knowledge. In this era of legal uncertainty, we need to redouble our efforts to ensure that we are handling this precious fuel carefully to ensure that regulators and privacy advocates alike do not close off access to the very source of our Data Revolution. To do that means following a number of recognised global best practice which can advise us on what we collect, how we collect it, and how we manage data through the lifecycle of any project. Getting it right takes time, but getting it wrong costs a whole lot more. Join us as we explore how to best convert your data liabilities risk into a safe-to-use resource for your entire company whilst respecting the individual who entrusts you with a piece of their identity. This could be a matter of life or death for your company!
Digital technology is driving transformation at every level, creating new business models, delivery options and products and services. As a result, every organisation is focusing their innovation efforts through the digital lens. Although this approach is driving remarkable change, it is also highly prescriptive, creating a real risk of companies missing innovation opportunities that don't originate in the digital world. This paper therefore takes a step back to uncover additional routes inspired by the non-digital world. In doing so, it reveals qualities of life that are fast becoming extinct (reflection, appreciation, anticipation, mindfulness) and looks for ways to recreate these qualities in the 21st century to differentiate brands and deliver new types of social well-being.