The market research industry is at the forefront of understanding the changes consumers and companies are going through during these unprecedented times. Many studies and data analyses have been carried out by many research organizations around the world and Romania is no exception. Join us in a three days' event series organized by SORMA, the Romanian Market Research Association, in partnership with ESOMAR, aiming at better equipping clients activating on the Romanian market in responding adequately to the old and new consumer needs: - How have they reacted, attitudinally and behaviourally to the sanitary and the economic crises? - What are the resilient behaviours? What has not changed? - Which are the new consumer expectations towards companies nowadays?Agenda of the day: Welcome: Alina Serbanica, SORMA President and ESOMAR representative for Romania Introduction: Forced into introspection: how what has changed inside does impact our behaviour outside- Roxana Baciu, MEDNET, Moderator and Session Chair How Normal is The New Normal?- Ioana Bobe, Senior Qualitative Researcher, ISRA Center, presentation language: Romanian The Consumer Stress Score- ROCK-ing back after the big "O"?- Denisa Apreutesei, Head of Qualitative Research and Andrei Elvadeanu, Head of Market Strategy, iSense Solutions, presentation language: Romanian What to Expect? Peek into the future by looking at people's plans for using financial products- Ioan Simu, General Manager, Mercury Research, presentation language: Romanian Panel discussion (Romanian): What's the distance between what we feel, say and do? Are changes here to stay? Or it's just a spot reaction to fear?
The market research industry is at the forefront of understanding the changes consumers and companies are going through during these unprecedented times. Many studies and data analyses have been carried out by many research organizations around the world and Romania is no exception. Join us in a three days' event series organized by SORMA, the Romanian Market Research Association, in partnership with ESOMAR, aiming at better equipping clients activating on the Romanian market in responding adequately to the old and new consumer needs: - How have they reacted, attitudinally and behaviourally to the sanitary and the economic crises? - What are the resilient behaviours? What has not changed? - Which are the new consumer expectations towards companies nowadays?Agenda of the day: Welcome: Alina Serbanica, SORMA President and ESOMAR Representative for Romania Introduction: A Radiography of Life in the Time of Covid- Oana Rengle, Moderator and Session Chair A Shopping Basket Radiography during the Pandemic- Bogdana Gheorghe, Managing Director and Gabriela Carstoiu, Business Insights Manager, Retail Zoom Romania, presentation language: Romanian DIGITAL ®EVOLUTION during the Pandemic- Julien Zidaru, Managing Partner, Exact Business Solutions, presentation language: Romanian The aliens have landed!- Siamack Salari, Research Fellow, Kings College London & Founder, Everyday lives Ltd., presentation language: English Panel discussion (English): The future: what will stick & what will change? How can the data and insights collected during the Spring of 2020 help us imagine the future?
Join this presentation from Oana Rengle and learn how to:- Explore instances of deprivation and inflation, to learn more about what matters to humans.- Explore the abilities and limitations of humans predicting their own future, so that this skill could be improved in the future. - Understand the good change in people's lives so that we have a chance of creating a better future.
The 2019 edition of the family of Country Market Research reports are individual extractions of the overarching Global Market Research report for selected countries. Like its global counterpart, the Country Market Research reports reviewing the size and performance of the market research industry for the country using data collected by either the national research associations, leading companies, independent analysts or the ESOMAR representatives. The report is widely used as a point of reference for business investment plans, growth opportunities, merger and acquisition preparation, research projects, academic theses, market studies, and reports, as well as advertisements. Whereas this report focuses on one specific country and its place within the region, and the world, for information on the research turnover and growth data of all 100 countries, world areas and regions, please consider reviewing the 2019 Global Market Research report.Check it out on ESOMAR Publications Store!