Tag: "Sales Measurement"

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Videos

Brands whispering emotions

Catalogue: Congress 2019: The Global Data & Insights Summit
Companies: Unilever, IPSOS
Date: September 8, 2019
Authors: Nihan Sahan Eren, Pelin Halacoglu

Research papers

Brands whispering emotions

Catalogue: Congress 2019: The Global Data & Insights Summit
Companies: IPSOS, Unilever
Date: September 8, 2019
Authors: Nihan Sahan Eren, Pelin Halacoglu, Serkan Ceran, Ezgi Akpinar

Videos

Take a load off

Catalogue: ESOMAR Client Summit 2018- Autumn Edition
Date: December 12, 2018
Authors: Ashlee Gouldstone, Vicki Draper

Research papers

A game changer in the understanding of toy consumer

Catalogue: Congress 2018
Company: Netquest
Date: September 23, 2018
Authors: Joaquim Bretcha, María Payá, Raul Gordo, Marc Smaluhn

Research papers

Retailer's panel and expert system

Catalogue: Seminar 1990: How To Cope With Data Overload
Date: June 15, 1990
Authors: Jean Pierre Gaucher, Patrick Le Maire, Isabelle Le Roy, Gilles Mauffrey, Jacques Obadia

Research papers

Generalising a pricing effect

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Date: October 26, 1987
Authors: Andrew S. C. Ehrenberg, Leonard R. England

Research papers

Measurement of retail sales beyond the normal packaged grocery products

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers
Date: June 15, 1982
Author: Hugh Johnson

Research papers

Tracking the shampoo market

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Date: June 15, 1981
Author: Alan Smith

Research papers

Socio-psychological characteristics of book-buyers in the book stores in comparison with book club members

Catalogue: Seminar 1979: Publishing And The Communications Industry
Date: November 1, 1979
Author: Arnaldo Aisa

Research papers

How and why people buy magazines in the Netherlands

Catalogue: Seminar 1979: Publishing And The Communications Industry
Date: November 1, 1979
Authors: Huybert Boermans, Rob Van Prattenburg

Research papers

A new method of data capture for record sales

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Date: June 15, 1979
Author: Guy Sutcliffe

Research papers

The influence of technical developments on marketing management information systems in retail organisations

Catalogue: Seminar 1977: Marketing Management Information Systems
Date: June 15, 1977
Author: Gil T. Jones