Tag: "Scaling Techniques"

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Research papers

Informativeness of product characteristics and their dimensional scaling

Catalogue: ESOMAR Congress 1989
Date: September 15, 1989
Author: Stefan Mynarski

Research papers

The transferability of rating scale techniques to an African population

Catalogue: ESOMAR Congress 1980: Taking Stock
Date: September 1, 1980
Authors: N. Morris, Pat van der Reis

Research papers

Determination of the effect of advertising by means of the scaling techniques in general and the semantic differential in particular

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Date: June 15, 1980
Authors: R. G. Ogilvie, G. J. S. Wilde

Research papers

Perception of magazines

Catalogue: Seminar 1976: Beyond Vehicle Audiences
Date: March 1, 1976
Authors: Yves Evrard, Jacques Obadia

Research papers

Structuring the market for heavy duty detergents

Catalogue: ESOMAR Congress 1975: Quality In Research
Date: August 1, 1975
Authors: Pim Asselbergs, Eddy Bogaerts

Research papers

Some problems associated with the use of multidimensional scaling (French)

Catalogue: ESOMAR Congress 1975: Quality In Research
Date: August 1, 1975
Authors: Bernard Dubois, Yves Evrard

Research papers

Some problems associated with the use of multidimensional scaling

Catalogue: ESOMAR Congress 1975: Quality In Research
Date: August 1, 1975
Authors: Bernard Dubois, Yves Evrard

Research papers

A global study of criteria used in media knowledge (French)

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Date: September 1, 1974
Authors: A. Biecheler, Jean Luis Brousse

Research papers

A global study of criteria used in media knowledge

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Date: September 1, 1974
Authors: Jean Luis Brousse, A. Biecheler

Research papers

Social stratification in survey research

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Date: June 15, 1962
Authors: Gerhard Baumert, Eugen Lupri

Research papers

Scaling techniques for comparisons over time and between countries (French)

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Date: June 15, 1962
Authors: Henry Durant, Andrew Robert McIntosh

Research papers

Scaling techniques for comparisons over time and between countries

Catalogue: ESOMAR Conference 1962: Research Into Certain Advertising Problems
Date: June 15, 1962
Authors: Henry Durant, Andrew Robert McIntosh