Tag: "Scanner Data"

ANA has found 13 results for you, in 543 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Retailer's panel and expert system

Catalogue: Seminar 1990: How To Cope With Data Overload
Date: June 15, 1990
Authors: Jean Pierre Gaucher, Patrick Le Maire, Isabelle Le Roy, Gilles Mauffrey, Jacques Obadia

Research papers

Managing scanner data

Catalogue: ESOMAR Congress 1989
Date: September 1, 1989
Authors: Clemens Steckner, Rainer Aldag

Research papers

High-technology growth and impact on marketing research

Catalogue: ESOMAR Congress 1989
Date: September 1, 1989
Authors: Robert C. Blattberg, Laurence N. Gold

Research papers

The U.S. test marketing scene and a new test marketing methodology for capturing all panelist purchases

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Company: Burke, Inc.
Date: June 15, 1988
Author: Lynn Y.S. Lin

Research papers

Testing marketing action with scanning data

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Date: June 15, 1988
Authors: Denis Bied-Charreton, Isabelle Le Roy

Research papers

The impact on marketing research Of MMIS and scanning data

Catalogue: Seminar 1987: M.M.I.S- Useful For The User
Date: June 15, 1987
Authors: R. G. Whyte, T. MacNeary

Research papers

How retailers can profit from scanners

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth
Date: June 4, 1986
Authors: Jan Willem Bol, Thomas W. Speh

Research papers

Strategies for analysing scanner data for publishers

Catalogue: Seminar 1985: Quality In Publishing
Date: November 27, 1985
Author: Jan Willem Bol

Research papers

The latest developments in bar-code scanning in food stores

Catalogue: Seminar 1984: Are Interviewers Obsolete?
Company: Nielsen
Date: June 15, 1984
Author: Graham C. Suffolk

Research papers

Analysis of sales of price promoted consumer goods using scanner data

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Date: June 15, 1984
Authors: Martin Both, Wolfgang Gaul

Research papers

Scanning data for improved retail marketing

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers
Company: Nielsen
Date: June 15, 1982
Author: Egon Huppert

Research papers

Practical use of consumer panels

Catalogue: Seminar 1982: The Effective Use Of Panels
Date: June 15, 1982
Authors: Ivor McGloughlin, Jim Lockyear