Tag: "Scanner Data"

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Research papers

Retailer's panel and expert system

Catalogue: Seminar 1990: How To Cope With Data Overload
Date: June 15, 1990
Authors: Jean Pierre Gaucher, Patrick Le Maire, Isabelle Le Roy, Gilles Mauffrey, Jacques Obadia

Research papers

Managing scanner data

Catalogue: ESOMAR Congress 1989
Date: September 1, 1989
Authors: Clemens Steckner, Rainer Aldag

Research papers

High-technology growth and impact on marketing research

Catalogue: ESOMAR Congress 1989
Date: September 1, 1989
Authors: Robert C. Blattberg, Laurence N. Gold

Research papers

The U.S. test marketing scene and a new test marketing methodology for capturing all panelist purchases

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Company: Burke, Inc.
Date: June 15, 1988
Author: Lynn Y.S. Lin

Research papers

Testing marketing action with scanning data

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Date: June 15, 1988
Authors: Denis Bied-Charreton, Isabelle Le Roy

Research papers

The impact on marketing research Of MMIS and scanning data

Catalogue: Seminar 1987: M.M.I.S- Useful For The User
Date: June 15, 1987
Authors: R. G. Whyte, T. MacNeary

Research papers

How retailers can profit from scanners

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth
Date: June 4, 1986
Authors: Jan Willem Bol, Thomas W. Speh

Research papers

Strategies for analysing scanner data for publishers

Catalogue: Seminar 1985: Quality In Publishing
Date: November 27, 1985
Author: Jan Willem Bol

Research papers

The latest developments in bar-code scanning in food stores

Catalogue: Seminar 1984: Are Interviewers Obsolete?
Company: Nielsen
Date: June 15, 1984
Author: Graham C. Suffolk

Research papers

Analysis of sales of price promoted consumer goods using scanner data

Catalogue: EMAC/ESOMAR Symposium 1984: Methodological Advanced In Marketing Research In Theory And Practice
Date: June 15, 1984
Authors: Martin Both, Wolfgang Gaul

Research papers

Scanning data for improved retail marketing

Catalogue: Paper 1982: Profitable Cooperation Of Manufactures And Retailers
Company: Nielsen
Date: June 15, 1982
Author: Egon Huppert

Research papers

Practical use of consumer panels

Catalogue: Seminar 1982: The Effective Use Of Panels
Date: June 15, 1982
Authors: Ivor McGloughlin, Jim Lockyear