Tag: "Segmentation"

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Case studies

Profiting

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Date: November 11, 2018
Authors: Omnia Holland, Danielle Holland

Videos

Profiting

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Date: November 11, 2018
Authors: Omnia Holland, Danielle Holland

Research papers

Fast fashion delivered

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Date: November 11, 2018
Authors: Archana Pai, Priyanka Bhargav

Videos

The merchant DNA

Catalogue: Congress 2018
Date: September 23, 2018
Authors: Ross Delaney, Shaun Fitzgibbon

Videos

Jabong

Catalogue: Congress 2018
Date: September 23, 2018
Authors: Archana Pai, Priyanka Bhargav

Videos

Getting to know you

Catalogue: Congress 2018
Company: Toluna
Date: September 23, 2018
Author: Paul Twite

Videos

McDonald's deeper consumer understanding

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Company: McDonald's Corporation
Date: May 14, 2018
Authors: Oscar Yuan, Gabriela Basabe

Videos

Beyond numbers (Spanish)

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Company: Acorn Marketing & Research Consultants
Date: May 14, 2018
Author: Christian Abramson

Research papers

Beyond numbers

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Company: Acorn Marketing & Research Consultants
Date: March 13, 2018
Author: Christian Abramson

Videos

The segmentation revival

Catalogue: Asia Pacific 2017: Discoveries
Company: Kantar
Date: December 4, 2017
Authors: Jason Brownlee, Jon Puleston

Research papers

Helping introverts open up

Catalogue: Global Qualitative 2017: Back to the future
Company: Kantar
Date: November 10, 2017
Authors: Arfa Syed, Tooba Kamil

Research papers

Seller centric

Catalogue: Big Data World 2017: Smart Data Integration
Date: November 8, 2017
Authors: Deborah Sleep, Mark Loder