Resources Library by ANA

Gen Z: Some like it old

Catalogue: Fusion 2019

Companies: respondi, leboncoin

Date: November 10, 2019

Authors: Benjamin Simmenauer, Charles Mezerette

Gen Z: Some like it old

Catalogue: Fusion 2019

Companies: respondi, leboncoin

Date: November 10, 2019

Authors: Benjamin Simmenauer, Charles Mezerette

The real why and the hidden who

Catalogue: Congress 2019: The Global Data & Insights Summit

Companies: Ogilvy, Kantar

Date: September 8, 2019

Authors: Jon Puleston, Christopher Graves

The real why and the hidden who

Catalogue: Congress 2019: The Global Data & Insights Summit

Companies: Ogilvy, Kantar

Date: September 8, 2019

Authors: Jon Puleston, Christopher Graves

Ceremony: Congress 2019 Best Paper Award Winner

Catalogue: Congress 2019: The Global Data & Insights Summit

Date: September 8, 2019

Authors: Finn Raben, Joaquim Bretcha, Jon Puleston, Christopher Graves

The magical body mirror

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Date: November 11, 2018

Authors: Alejandro Salgado-Montejo, Ana Maria Moreno, Rodrigo Salgado, Daniela Greiffenstein, Jorge Alvarado

The magical body mirror

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)

Date: November 11, 2018

Authors: Ana Maria Moreno, Rodrigo Salgado

Strategic market segmentation

Catalogue: ESOMAR Global Healthcare 2001: Changes In Competitive Dynamics

Date: April 1, 2001

Authors: David Mackenzie, Cathy Clerinx

U.S. Latinos and the cyber revolution

Catalogue: Ethnic Marketing 2000

Date: July 1, 2000

Author: Isabel Valdés

The market map

Catalogue: Seminar 1978: The Business Of Advertising

Date: June 1, 1978

Author: Are Kvaerk

A consumer segmentation using a standardised technology

Catalogue: Seminar 1972: Segmentation And Typology

Date: June 15, 1972

Authors: Geoffrey M. Bickers, Gordon Haymes

The tour operator's point of view

Catalogue: Seminar 1967: Travel and Tourism

Date: June 15, 1967

Author: Peter B. Mooney