Tag: "Segmentation Research"

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Research papers

Hispanics across the Americas

Catalogue: Latin America 2020 - Insights Festival
Companies: GfK, Univision Communications Inc.
Date: October 19, 2020
Authors: Roberto Ruiz, Rachel Bonsignore

Videos

Winning the lottery!

Catalogue: Fusion 2019
Company: Boobook
Date: November 10, 2019
Authors: Marthe Gruloos, Nicole Huyghe

Research papers

Winning the lottery!

Catalogue: Fusion 2019
Company: Boobook
Date: November 10, 2019
Authors: Nicole Huyghe, Marthe Gruloos

Videos

Qually seems to be the hardest word

Catalogue: Client Summit 2019- Autumn Edition
Company: Whitbread
Date: October 3, 2019
Authors: Francesca Smith, Stuart Bluck

Research papers

The alchemy of customer segmentation

Catalogue: Big Data World 2017: Smart Data Integration
Date: November 9, 2017
Author: Apala Sabde

Research papers

Uncovering affinities and brand equity by simply listening

Catalogue: Big Data World 2017: Smart Data Integration
Date: November 8, 2017
Author: Marcello Sasso

Research papers

Making data fit

Catalogue: Congress 2017: Visionary
Date: August 22, 2017
Authors: Caroline Bates, Ali Powell

Research papers

A segmentation of online and offline shoppers

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Company: Harris Interactive (Europe)
Date: September 23, 2001
Authors: Lori Iventosch-James, Katie Lamont, Kyle Karnes

Research papers

Efficiency VS. effectiveness in online research

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Date: June 1, 2001
Author: Carsten Stig Poulsen

Research papers

Marketing to young consumers segmentation + life style

Catalogue: New Monograph Series Vol.9: Researching Youth
Date: August 1, 2000
Author: Joël-Yves le Bigot

Research papers

Segmenting the Indian market on life style

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Date: September 1, 1998
Authors: Alok Shanker, Anand Singh

Research papers

Understanding the hotel guest

Catalogue: Seminar 1988: Travel And Tourism Research
Date: April 5, 1988
Author: Crispian Tarrant