Tag: "Segmentation Techniques"

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Research papers

McDonald's deeper consumer understanding

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Companies: IPSOS, McDonald's Corporation
Date: March 15, 2018
Authors: Oscar Yuan, Volpellier Hernãn Rodrigo

Research papers

Big Data and research data

Catalogue: Big Data World 2016: Understanding People Through Smart Data
Company: Relish Research
Date: November 18, 2016
Authors: Joe Catling, Rupesh Patel

Research papers

Analytical CRM

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Date: September 23, 2001
Authors: Reimar Hofmann, Michael Haft, Joachim Herbert, Gerda Jung

Research papers

Marketing modelling and segmentation

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Date: September 1, 1998
Author: Paul Freeman

Research papers

Consumer panels

Catalogue: ESOMAR Handbook Of Market And Opinion Research
Date: September 1, 1998
Authors: Denis Delmas, Dominique Levy

Research papers

Transnational non-classical segmentation

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research
Date: June 26, 1988
Authors: Jean Quatresooz, Dominique Vanmarsenille

Research papers

Clustering by product usage

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Date: September 1, 1974
Authors: Simon Broadbent, Susanna Segnit

Research papers

Market segmentation

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Company: Ogilvy
Date: September 1, 1972
Author: A. l. Biel

Research papers

Typology and segmentation

Catalogue: Seminar 1972: Segmentation And Typology
Date: June 15, 1972
Author: Jean-François Boss

Research papers

The significance of segmentation

Catalogue: The European Marketing Research Review 1972
Date: June 15, 1972
Author: J. D. Waterworth

Research papers

The practical application of market segmentation

Catalogue: Seminar 1972: Segmentation And Typology
Company: GfK
Date: June 15, 1972
Authors: Andreas Winkler, D. E. Freitag

Research papers

Segmentation and typology: An appraisal

Catalogue: Seminar 1972: Segmentation And Typology
Date: June 15, 1972
Author: Gabriele Morello