Resources Library by ANA

McDonald's deeper consumer understanding

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America

Companies: IPSOS, McDonald's Corporation

Date: March 15, 2018

Authors: Oscar Yuan, Volpellier Hernãn Rodrigo

Big Data and research data

Catalogue: Big Data World 2016: Understanding People Through Smart Data

Company: Relish Research

Date: November 18, 2016

Authors: Joe Catling, Rupesh Patel

Analytical CRM

Catalogue: ESOMAR Congress 2001: Marketing Transformation

Date: September 23, 2001

Authors: Reimar Hofmann, Michael Haft, Joachim Herbert, Gerda Jung

Marketing modelling and segmentation

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Date: September 1, 1998

Author: Paul Freeman

Consumer panels

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Date: September 1, 1998

Authors: Denis Delmas, Dominique Levy

Transnational non-classical segmentation

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research

Date: June 26, 1988

Authors: Jean Quatresooz, Dominique Vanmarsenille

Clustering by product usage

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research

Date: September 1, 1974

Authors: Simon Broadbent, Susanna Segnit

Market segmentation

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World

Company: Ogilvy

Date: September 1, 1972

Author: A. l. Biel

Typology and segmentation

Catalogue: Seminar 1972: Segmentation And Typology

Date: June 15, 1972

Author: Jean-François Boss

The significance of segmentation

Catalogue: The European Marketing Research Review 1972

Date: June 15, 1972

Author: J. D. Waterworth

The practical application of market segmentation

Catalogue: Seminar 1972: Segmentation And Typology

Company: GfK

Date: June 15, 1972

Authors: Andreas Winkler, D. E. Freitag

Segmentation and typology: An appraisal

Catalogue: Seminar 1972: Segmentation And Typology

Date: June 15, 1972

Author: Gabriele Morello